Social media influencers have become an important marketing tool for providers of computer applications (apps). We investigated from a trust transfer perspective how the endorsement of a social media influencer (SMI) can improve consumers' app adoption intention, within the framework
of the technology acceptance model. Using structural equation modeling, we demonstrated that consumers' trust in an SMI had a direct influence on their trust in an app. Moreover, the endorsement of an SMI increased consumers' trust in the app through the perceived usefulness (but not the ease
of use) of the app. Our results also showed that structural assurance, download volume, and online ratings were positively correlated with consumers' trust in the app. Theoretical contributions and managerial implications are discussed.
Against the backdrop of sudden shifts in global political and historical climate, our century has witnessed a convergence of turns in humanities, including the nonhuman turn and the historical turn. Ian McEwan’s latest novella, The Cockroach, is a just work along this line. Through the use of unnatural narratives within realistic context, McEwan presents readers with a world that is both strange and recognisable. By examining the unnatural narrative strategies, including the deployment of nonhuman character and omniscient narrator, McEwan expresses concerns for the future of humanity and fear for social and cultural parochialism, populism and anti-cosmopolitanism.
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