Basically a natural partnership will achieve its goal if mutual requirements, mutual reinforcement, and mutual benefit can be maintained and made a strong fundamental commitment among partners. Nevertheless the development seems very slow. The cause is the presence of specific and different conditions and structure factors compared to other countries. Along with that, we still encounter various forms of gaps, such as inequality among regions, among income groups, between sectors, among economic actors, and so forth. The next problem is that in business entities including cooperatives and micro and small enterprises in running their business activities requires business partnerships with medium and large enterprises in order to improve business performance and business scale. While on the other hand our economic conditions and structures are not yet fully conducive to fostering partnerships based on purely business considerations or competitive market motivations but the business partnership of the foundation is strong enough in our country's constitution. Partnerships will work if partners are equally benefiting. Our concept of partnership is like that, although in the short term, there is a party or a party benefiting more from the other side.
Peningkatan daya saing pada UMKM harus secara bertahap artinya peningkatan daya saing dimulai dengan upaya memenangkan persaingan. Untuk mengetahui berbagai kondisi daya saing UMKM, maka diperlukan bentuk pembinaan yang berkesinambungan, guna meningkatkan taraf kehidupan bagi UMKM di tanah air. Orientasi dan fokus pemberdayaan UMKM perlu ditingkatkan, pemberdayaan tersebut antara lain memberikan kemudahan akses dalam fungsi perusahaan dan memberikan fasilitasi pendukung, agar UMKM benar-benar mampu menerapkan kaidah umum yang berlaku dalam perekonomian secara konsisten dan konsekuen serta berdaya guna. Salah satu upaya yang dapat dilakukan ialah melakukan jaringan usaha yang kuat. Jaringan Usaha merupakan salah satu faktor penting dalam bisnis UMKM untuk meningkatkan skala ekonomi, pengelolaan bisnis yang efisien dan memperluas pangsa pasar. UMKM yang memiliki jaringan usaha yang kuat akan menjadi modal untuk dapat melaksanakan kegiatan operasinya secara efektif dan efisien, sehingga jaringan usaha juga dapat menjadi modal daya saing perusahaan.
The government has enacted the Republic of Indonesia Regulation Number 20 Year 2008 which discusses Micro, Small and Medium Enterprises (MSMEs). This legislation directs to overcome external problems faced by MSMEs and facilitates the opening of business opportunities in a manner. The researcher is interested in researching the Dairy Cattle Farmer's Business Environment on Cooperative Positioning and Its Implications toward Marketing Performance. This study aims to provide an overview of the development of dairy cattle business in West Java Province. This study uses a survey method which is a research method utilized to extract facts from existing symptoms and seek factual information (Nazir, 2005). In the survey method, data is collected from a sample of the population and using a questionnaire as the main data collection tool. The result of this study can be concluded that the external business environment, cooperative positioning affect the marketing performance of dairy farmers in West Java Province.
In order to know whether a cooperative organization is really a cooperative in a true sense, it is necessary to first look at its identity. The identity of a cooperative is a basic characteristic inherent in a cooperative since its birth. It undergoes a very long and crystalline process of growth and maturity, thus placing the cooperative as a business entity that has a positioning for its members. Cooperatives operate in a space that is limited by their identity and by the rules that apply to free market players such as corporations. Cooperatives also play in a competitive market economy and also in an environment where market conditions sometimes do not apply. Therefore for cooperatives it is important to know where their position is at certain times in an effort to maintain and secure their identity, with the aim of maintaining their existence as a cooperative.
Cooperatives as a business entity are expected to have a competitive advantage compared to other business entities, thereby providing optimal service to members. In running this business, cooperatives are companies and organizations, so in carrying out their activities they consistently carry out a cooperative identity. For this reason, this study was conducted to find out how the competitive advantages of cooperatives consistently carry out cooperative identity by using the ICA Grid instrument. This research is a case study and was held in Koperasi Pertenak Sapi Bandung Selatan (The Cooperative of Cattle Farmer in South of Bandung) that cooperatives must have a greater role in their business activities.
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