<p>This research seeks to expose the practice of determining rental rates on business<br />services room kos-kosan named Kos Putra Mulya. The purpose of this researchis<br />to know the practices of the determination of rents that occur as well as uncovering<br />the value and the meaning behind these practices. This study uses qualitative methods<br />as</p><p>tools in the process of the discovery answers and use<br />the knife as a phenomenology analysis approach to answer the value and its meanings.<br />The</p><p>results showed in the method of determining the price of rent conducted<br />by Kos Putra Mulya was not based on the total cost of the activity<br />of search efforts, but onlyusing the process of "estimate" in determining the costper-room.This</p><p>is due to the presence of mutual cultural influence in its Treasury<br />activities.<br />In</p><p>addition, there is cultural gotong royong, owners also instill a<br />sense of brotherhood in every effort suffered, so that business owners regard<br />the tenants is part of the family. And the last, the process of extracting the consciousness<br />to</p><p>find meaning in the term profit increase, i.e. the profit is defined<br />as "rezekinya", while if the lossesmeant "bukan rezekinya".</p>
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