The business-making should nowadays focus on sustainability. This is the main aspect of the circular economy. The aim of this article is to analyze how sustainability is perceived in Slovakia. This issue is much less developed in Slovakia in comparison with the situation in other countries. Despite this fact, the companies have already started making effort in this area. The article looks for answers to questions such as: what the situation in relation to sustainability is; what has already been implemented; what is planned for the future; and how the customers will react to the elements of sustainability.
At present, measuring of marketing performance should be an integral part of a comprehensive evaluation of the performance of a company. In this context, the paper points out the trend of the increasing number of indicators used in the area of marketing performance assessment and summarizes the most commonly used indicators in this area, with an emphasis on the innovativeness indicators. Following the theoretical bases it subsequently presents the results of the research more broadly aimed at the issue of marketing performance assessment in companies in Slovakia. The presented results are focusing mainly on the usage of indicators of innovativeness, which have been in companies in Slovakia identified as the least preferred category of indicators in the context of marketing performance assessment. The overall results of the implemented research suggest that the general trends in the examined area to a large extent apply also to companies in Slovakia.
The Proceedings of Scientific Articles and Studies is a partial output of the research project VEGA1 / 0708/20 Socio-economic determinants of sustainable consumption and production and represents one of the planned outputs within the research tasks solved by an experienced team of scientific and pedagogical staff of the Faculty of Business Management of the University of Economics in Bratislava. The aim of the Proceedings is to publish the achieved partial output of the project solution. Contributions are sorted in alphabetical order according to authors' names. The aim of the Proceedings is to stimulate new ideas for scientists who could contribute to the use of new expertise in sustainable consumption and production in the conditions of the current Slovak economy, thus contribute to a more objective view of the researched issues. I believe that the peer-reviewed scientific volume will contribute not only to the popularization of the presented topics, but also to a broader scientific and professional discussion of the authors and their followers.
In our paper, we deal with the evaluation of the performance of innovation systems of the leading countries of the European Union using the Regional Innovation Scoreboard. By comparing the four areas of the Eco-Innovation Index, we evaluate the performance and relatively strengths and weaknesses of national innovation systems. Overall, the most innovative region in Europe is Stockholm in Sweden, followed by Helsinki-Uusimaa in Finland and Oberbayern in Germany. In the previous year, it was also Luxembourg.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.