The offerings and demand for agritourism have increased in the past four decades as farms seek to expand and diversify their income and urban dwellers pursue a slower pace during travel. Taiwan’s Huatung area organic agricultural tourism is an environmentally friendly type of tourism that has emerged in recent years, and more and more tourists are engaged in agricultural tourism. Developing the landscape resources of organic agricultural tourists to make them stand out and attract more tourists is not an easy task. This research establishes a comprehensive model to explore how the consumer landscape (LAN) affects place attachment (PAT), with attention recovery theory (ART) as a mediating variable. A quantitative questionnaire survey was conducted, and the LISREL was used as an analysis tool to verify the relationship between variables. The result shows that attention restoration substantially influences PAT, and the LAN positively affects attention restoration and PAT. In addition, this research found that the impact of LAN on PAT through attention recovery was more significant than that of LAN directly, which verified that attention recovery was an important mediating variable. The findings not only break through the theoretical gap but also provide practical suggestions for developing organic agriculture.

Organic agricultural tourism is an environment-friendly tourism that has emerged in recent years. However, no comprehensive dependency theory discusses the tourists’ pro-environmental behavior and well-being from the perspective of the public sphere. This research aims to verify the effect of the four dimensions of attachment and its impact on pro-environmental behavior. This research substantiated that the four aspects of attachment theory had a positive and significant influence on pro-environmental behavior and well-being. Furthermore, place and activity attachment had the highest impact. The results serve as a basis for understanding and motivating tourists’ pro-environmental behaviors and assist them in achieving well-being through organic agriculture tourism. This research also suggests sustainable development practices for destination operators or managers.

The impacts of perceived risk (PR) and perceived severity (PS) on personal well-being (WB) during the COVID-19 epidemic have often been overlooked, especially in the context of China’s post-1990 generation. Therefore, this research intends to explore how members of the post-1990 generation obtain personal benefits through PR through the Attention Restoration Theory (ART). A total of 276 online questionnaires were collected by snowball sampling and analyzed in SPSS 21.0. This research found that PR, NC, and the ART are mediating variables which affect WB. The higher the PR, the more likely it is that the post-1990 generation will engage in nature tourism. These discoveries undoubtedly demonstrate a breakthrough in the theoretical gap, and provide a proposal for the sustainable development of China’s tourism industry.

Zinan Temple is one of the Taoist temples in Taiwan, demonstrating the vital status of religious activities and beliefs. Creating religious products that tourists like through unique religious resources and conducting product differentiation competitions is essential for religious tourism to attract tourists. The research used a convenience sampling method, and 377 online questionnaires were distributed and used SPSS 21.0 to conduct linear regression. This research affirms the positive effect of product attachment on loyalty through indispensability and irreplaceability, as well as irreplaceability being a more critical intermediary variable. This research has verified the theoretical impact of religious tourism products on loyalty and makes specific recommendations on improving Taoist tourists’ loyalty to enhance the tourism competitiveness of Zinan Temple. Therefore, this research provides practical suggestions for religious development and cultural sustainability.

This study explores the effects of four types of visitor experiences on experience value and satisfaction. Farmer’s markets indirectly have an educational function through disseminating food and agricultural knowledge. They significantly shorten farm product distribution channels, providing more economic benefits for participating producers. After the pre-test, a questionnaire was officially distributed using convenience sampling and analyzed in SPSS. The study primarily found that the entertainment factor has the most significant impact on the experience value and satisfaction of the visitor experience. Moreover, through quantitative analysis, this research offers practical recommendations to enhance consumer experience value and satisfaction for farmer’s market stallholders and managers.