The business environment differs across nations and throughout industries. The hospitality industry is no different; one managerial approach that functions well in one nation might not be necessarily applicable in another. This suggests that to successfully manage across different countries it is vital that managers acquire the necessary skills to effectively manage employees and guests with different backgrounds and expectations. Hence, the objectives of this chapter are to define and discuss culture and cross-culture management, explain the importance of understanding multicultural perspectives, and discuss the managerial approaches of managing workforce diversity and cultural diversity.
The constant growing interdependence of national economies has demanded hospitality managers to acquire skills to work with individuals from different backgrounds. Experiencing cultural diversity is one of the most determinant reasons for individuals to travel internationally; thus, for an organisation to operate successfully across the world, it must acknowledge the importance of differences in culture and that multicultural teams often generate frustrating management dilemmas. Hence, the objectives of this chapter are to define and discuss culture and cross-culture management and review the importance of effective cross communication in the hospitality industry.
The business environment differs across nations and throughout industries. The hospitality industry is no different; one managerial approach that functions well in one nation might not be necessarily applicable in another. This suggests that to successfully manage across different countries it is vital that managers acquire the necessary skills to effectively manage employees and guests with different backgrounds and expectations. Hence, the objectives of this chapter are to define and discuss culture and cross-culture management, explain the importance of understanding multicultural perspectives, and discuss the managerial approaches of managing workforce diversity and cultural diversity.
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