The chapter discusses how adopting a holistic methodology that acknowledges sociological factors, including community participation, public involvement, social perception, atitudes, gender roles and public acceptance, would lead to improvements in wastewater management practice. It highlights the social dimension as a tool, a lens through which wastewater management and reuse can take on new dimensions. In this way, this chapter aims to shift the focus from perceiving wastewater as a nuisance that needs disposal, toward a resource not to be wasted, which can contribute to food security, human and environmental health, access to energy as well as water security.
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