Research of the elements of communications, especially the competence of marketing communications' communicator rarely implemented. Through this explorative research, the study of competence can be followed up with a more comprehensive study so that it can formulate policies that regulate certification for marketing communication practitioners in various sectors of life (commerce, politics, health, etc.). In the early stages, the research identified what it takes to become a marketing communications practitioner, how much skill is required; at any level. Therefore, this survey is explorative by distributing questionnaires to students who study in the field of marketing communications. Through statistical analysis, founded that COMPAS marketing communication competency instrument is reliable with Cronbach's Alpha Based on Standardized Items 0,799; 0.893; 0.839; 0.804; 0.831; and 0.597. While the validity aspect, the instrument is valid, but produces various subcomponents. Counseling two subcomponents, organizing two subcomponents, performance six subcomponents, analyzing two subcomponents, and supporting one component. This result suggests the need for further investigation.
Abstract. Air transport business is challenged to oversee their performance and operations to preserve their business presence within the COVID-19 widespread. It is fundamental to distinguish the suitable performance and operation and their relationship with the pandemic. In this way, we used the indicators to employ a systematic literature review and experts’ point of view to select and group suitable indicators to address the literature gap. Twenty performance and internal operations indicators are identified and redefined from the review. The Delphi method’s result suggests eight indicators categorized in airline performance indicators and seven indicators categorized in internal operation indicators. We investigate the relationship of COVID-19 pandemic on the selected indicators using SmartPLS based on fifty-two weeks performance, and operation report of one of full-service airline started from 08 March 2020 until 28 February 2021. It can be deduced that the COVID-19 pandemic has a significant and negative influence on the airline’s performance. This study fills the gap by synthesizing and creating suitable and comprehensive performance and operation indicators of air transport carriers in a pandemic situation and their relationships. Finally, this study provides an invaluable point for analyzing the air transport carrier industries in a pandemic to maximize performance through profitability and load factors indicators. Keywords: Airline, Pandemic, Performance, Operation
This research is aimed to identify the motives of analog camera users in using the analog camera in the midst of current digital era. It is also conducted to understand the society's perception and opinion on the existence of analog camera in current digital era. The theory employed in this research is "Uses and Gratification" by Elihu Katz and Jay G. Blumler. This theory corroborates that generally the society uses the media for specific motives. Perception is predicated on three things; selection, organization, and interpretation. Selection consists of sensation and attention; meanwhile organization is heavily linked to interpretation which is defined as "attaching a stimulus with other stimuli to derive the whole meaning". This research uses a positivist or classical paradigm with a quantitative approach and a descriptive research form. The data collected for this research was taken from a survey with dozens of questions done to 117 people, consisting of analog camera users and the cyber society. The data analysis used here is discriminant analysis. The result of the research shows that there is a motive of using the analog camera predicated by a desire to experience using analog camera and a desire to gain prestige; the accuracy of using this discriminant model is 57,1%. Meanwhile from the perception argument, the use of analog camera is predicated by "a perception to have unique analog camera images", "a perception to look skilful in photography" and "a perception to cultivate the skills in photography", the accuracy of this prediction achieves 47,1%.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.