In the current era of communication globalization, the role of social media is needed by humans to interact with each other. Social media is a medium for socializing with each other online, which allows users to interact with each other without being limited by time and space. This social media has a big influence on society especially young people who are the main consumers. The influence of social media as a marketing communication media, where users can give opinions and provide information to each other. On the other hand social media can also change the character of consumers, especially teenagers who are unstable and tend to be easily influenced. This study examines the role of websites and YouTube in influencing the character of consumers in buying products or services. The research population was selected by University Students in Bandung and 100 (one hundred) students were taken at University X in Bandung who were active in social media. The results of the questionnaire were processed using the partial least square method.
This study aims to determine whether Features and Perceived quality affect Samsung Mobile Consumer satisfaction in Makassar City. The population in this study are consumers who use Samsung mobile phones in Makassar City. Based on the research results, the regression equation is obtained as follows Y = 5.308 +0.389 X1 + 0.321 X2. Based on statistical data analysis, each indicator in this study is valid and the variables are reliable. In testing the classical assumptions, the regression model is multicolonierity free, heteroscedasticity does not occur, and is normally distributed. The results of hypothesis testing, namely the T test results prove that all independent variables, namely Features and Perceived Quality, have a positive effect on Consumer satisfaction on Samsung Mobile Phones in Makassar City and the F test shows that features and perceived quality simultaneously have a significant effect on Consumer satisfaction, with a calculated F value of 13.976 with a significance of 0.000 <0.05. The coefficient of determination R square is 0.536. This means that 53.6% of consumer satisfaction is influenced by the features and perceived quality variables, the remaining 45.3% is influenced by other variables. The coefficient of determination for R square is 0.536. This means that 53.6% of consumer satisfaction is influenced by the features and perceived quality variables, the remaining 45.3% is influenced by other variables. The coefficient of determination for R square is 0.536. This means that 53.6% of consumer satisfaction is influenced by the features variable and perceived quality, the remaining 45.3% is influenced by other variables.
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