This paper provides a systematic review of consumer behaviour and order fulfilment in online retailing. The objective of this review is threefold: first, to identify elements of order-fulfilment operations that are relevant to online consumer behaviour (purchase, repurchase, product return); second, to understand the relationship between order-fulfilment performance and consumer behaviour; and third, to inspire future research on developing consumer service strategies that takes account of these behavioural responses to order-fulfilment performance outcomes. The paper is based on a systematic review of literature on online consumer behaviour and order-fulfilment operations, mainly in the fields of marketing and operations, published in international peer-reviewed journals between 2000 and September 2015. This study indicates that the current literature on online consumer behaviour focuses mainly on the use of marketing tools to improve consumer service levels. Very little research has been conducted on the use of consumer service instruments to steer consumer behaviour or, consequently, to manage related order-fulfilment activities better. The study culminates in a framework that encompasses elements of order-fulfilment operations and their relationship to online consumer behaviour. This paper is the first comprehensive review of online consumer behaviour that takes aspects of order-fulfilment operations into account from both marketing and operations perspectives.This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.

Nowadays, online retailers are offering a variety of delivery options consisting of varying combinations of delivery attributes. This study investigates how consumers value these delivery attributes (e.g., delivery speed, time slot, daytime/evening delivery, delivery date, and delivery fee) when selecting a delivery option for their online purchases. Mental accounting theory is used to frame the research and to suggest how mental accounts for money, time, and convenience influence consumer preferences for online delivery options. Specifically, the results of a conjoint analysis show that the most important attribute in shaping consumer preferences is the delivery fee, followed by nonprice delivery attributes. For individual attributes, significant differences are found in consumer preferences between gender and income groups. Cluster analysis reveals three consumer segments that show distinct preference structures: We identify a “price‐oriented,” a “time‐ and convenience‐oriented,” and a “value‐for‐money‐oriented” consumer segment. This study has practical implications for online retailers when implementing suitable delivery strategies and designing effective delivery options to maximize consumer satisfaction.

carboxylic esters and primary amines undergo calciumcatalysed direct amide bond formation in excellent yields under homogeneous conditions in toluene. This green and mild reaction proceeds chemoselectively with esters, whereas related carboxylic acids and amides remain unreactive.Many highly useful transformations in organic chemistry are catalysed by transition metals, such as Ru, Rh, Ir, Os, Pt, Pd, Au, Cu, and Fe.1 Transition metal catalysis is no longer recognised as the most optimal method for generating organic compounds, mainly due to the increased toxicity, high cost and restricted accessibility of such catalysts. At present, however, basic transformations oen lack greener variations employing benign and cheap catalysts. Calcium, as one of the cheapest, most abundant and most non-toxic metals, is a particularly attractive candidate that could replace widely used transition metals.2 In the past decade, several calcium-catalysed reactions have been reported, most of them acting on alkenes, alcohols, or carbonylcontaining compounds. 3This work arises from our interest in developing novel catalytic amide bond formation reactions. Despite the ubiquitous presence of amides in nature, chemists' toolbox in making amides has remained more or less unchanged over the past decades. Synthetic methods still heavily rely on classical stoichiometric reactions between carboxylic acids and amines in the presence of diimide-based coupling reagents or transformations of acids into more reactive acyl chlorides, followed by reactions with amines.4 The reactions between carboxylic acids or carboxylic esters and amines lead to corresponding amides at elevated temperatures (>140 C) or under microwave conditions in the absence of any catalyst. 5 Catalytic variations of direct amide bond formations between commonly available carboxylic acids, esters or amides and amines have only recently been developed; these, however, generally require the presence of organocatalysts 6 or expensive and environmentally harmful transition metal catalysts.7 Herein, we report the development of chemoselective calcium-catalysed amide bond formation between unactivated carboxylic esters and primary amines.In order to develop a highly sustainable catalytic method for the formation of amides from readily available carboxylic esters and amines, we focused especially on the evaluation of cheap, non-toxic, and abundant metal salts as potential catalysts. Transition metals and rare earth metals have already been reported to catalyse direct amidation of esters into amides.8 We reasoned that simple alkali metals and alkaline earth metals might possess good catalytic properties for direct amidation of carboxylic esters. Alkali metal salts were observed to act as poor catalysts for the model reaction between methyl butyrate and benzylamine to yield N-benzyl butyramide in anhydrous toluene at 110 C in 4 hours; lithium, sodium, potassium, rubidium, and cesium salts afforded the amide in <40% conversions (Table 1). Alkaline earth metal salts have shown superior a...

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