A method of controlling anchoring energy of surface interaction of liquid crystal photoaligning substances is considered to enhance the liquid crystal display performances. An important parameter of the dye's molecular structure that determines the ratio of polar and azimuthal anchoring energy is the ability to form dimers. The values of dimerization thermodynamic potentials have been found. The probability of the formation of dye molecules dimers is evaluated. The bonds conjugation transfer via intermolecular hydrogen bond is revealed, and anisotropy of polarizability of the hydrogen bond is evaluated. The effect of dimerization on polar and azimuthal anchoring energy of liquid crystalazo dye systemis shown.
A mechanism of dyes molecules orientation by laser radiation is proposed that takes into account anisotropy of molecular optical polarizability. A dependence of dye molecules energy on polarizability anisotropy, order parameter, quantity of molecules in a cluster, strength of light wave electrical field, light beam incidence angle is derived.
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