India is a country obsessed with movies. Whether it is eastern part of India, southern region, western part or North India movie buffs can be found every corner & part of India. Movies are something that attracts the persons from all age groups, social classes, religions or castes. Shopping malls came into India very late in comparison to western part of the world. But it becomes 'Mall Mania' which spreads very fast. Several marketing research firms analyzed & concluded thereafter that movies are the main reason which attracts the footfalls of customers in a particular mall first time. Thereafter it depends on other factors associated with shopping malls which attracts consumers & convert those footfalls into buying decisions. So in this research paper we aim to study the truth of this hypothesis:Family consumers are more likely to visit shopping mall with an entertainment centre and multiplex cinemas.
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