The rapid influence of technology development the business world is affecting the level of competition. Business actors are required to do numerous marketing activities to meet consumer needs. These activities are frequently profit-oriented and disregard consumer rights and protection. In fact, Consumers can be harmed through inappropriate information, product counterfeiting, and product quality. Thus, consumers, producers, or business actors' disputes are existed. This study aims to determine and examine BPSK regulation of consumer dispute resolution and its implementation in the Kuningan Regency. This study employed the empirical-juridical method with a sociolegal approach. The study revealed BPSK regulation on consumer dispute resolution in Kuningan Regency has referred to the law of consumer protection. Meanwhile, the implementation of BPSK duties and authorities is up to the Decree of the Ministry of Industry and Trade Republic of Indonesia. Structurally, the application of legal system theory on consumer dispute resolution indicates that human resource is incompetence and BPSK is still lacking in owning infrastructure. These things become a hindrance in dispute resolution. In addition, people are not fully aware of their rights and obligations as consumers with legal protection. Accordingly, the Government's systematic efforts to reform the law and socialize the role and function of BPSK-resolving disputes between consumers and business actors, are highly needed.
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