The article is focused on the organization of leisure activities for the population of the Far North and the Arctic. The factors of successful implementation of people’s intentions, finalized in the commercial success, are determined. The semantic load of three concepts has been clarified, the terms being entertainment, tourism and travel. It is proved that there is a real opportunity for the development and use of decision-making models. An overview of models for predicting entertainment needs for Arctic residents is provided. The following models are considered in detail: time series analysis model and a causal model for forecasting the flow of tourism to the Arctic. The flow models were studied from the point of view of decision making. A number of assumptions, their limitations or recommendations are formulated, adhering to which, one can help an individual make a choice which matches his or her wishes. Some tactical measures ensuring the flow of funds to the Arctic regions are identified and a hybrid model of integer programming for tourism planning in the Arctic is proposed. Also, a decision-making model has been developed for investment in tourism in the Arctic. It is proved that net profit alone should not be used to evaluate gains as it is necessary to take into account marginal utility, which reflects the contribution of a project to the indicator of attractiveness of this region for tourists. A method for evaluating utility is discussed. Weight factors are determined for the appropriateness of the Arctic regions for tourism and the methods to assess non-monetary gains are suggested.
The article describes the role of “reference universities” in the socio-economic development of the region. The analysis of the branches of the economy of the Murmansk region in need of personnel, as well as a list of areas of training of specialists at the Murmansk Arctic State University, which need to carry out a target set of students.
The paper studies the features of the educational system development in the regions of the Arctic zone of the Russian Federation in the context of the fourth industrial revolution. The authors analyze the areas of education system development in the Arctic zones of the Russian Federation and the Murmansk region. The authors have carried out the analysis of the flagship university educational programs in the Murmansk region and proposed a system of indicators of educational potential, taking into account the peculiarities of training personnel for the Arctic territories.
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