The problem of unemployment is one of the key questions of every modern economy and one of the most important indicators of its erfficiency. A higher level of entrepreneurial interest and activities can be an important part of economic growth. However, most citizens, especially young people, are more oriented towards finding work in existing companies than starting their own business. Therefore, the primary goal of the research is better understanding of the interests of senior students at universities in Serbia, in terms of entrepreneurial careers and identifying the key factors that influence them. The study is based on a modification of social cognitive theory model, focusing primarily on the interests and goals of students in terms of entrepreneurship.
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