Активное развитие рынка цифровых образовательных ресурсов и, в частности, онлайн-курсов (ОК), используемых в системе высшего образования, определяет актуальность проблемы повышения конкурентоспособности ОК как рыночных продуктов. Значимую роль в создании качественных конкурентоспособных ОК играет организационно-правовая система взаимодействия между авторами и университетом. Данная статья посвящена разработке теоретико-игровой модели взаимодействия между участниками процесса создания ОК, позволяющей выявить оптимальные (взаимовыгодные) варианты и условия партнерского взаимодействия авторов ОК и университета. Для представления этого взаимодействия в терминах теории игр проанализированы особенности создания ОК и рассмотрены подходы к применению теории игр в инновационной сфере. Впервые предложена математическая игровая модель типовой ситуации создания и коммерциализации ОК с участием университета и автора -университетского работника. Представленная типовая ситуация создания и коммерциализации ОК классифицирована как динамическая, конечная, парная, неантагонистическая, некооперативная игра с полной совершенной информацией. Методом обратной индукции было найдено равновесие Нэша, совершенное на подыграх, и определен профиль оптимальных стратегий. Анализ решения выявил условия, при которых оптимальным оказывается партнерское взаимодействие авторов онлайн-курсов и университета. Полученные результаты могут быть использованы университетом в качестве инструмента для обоснования и формирования стратегии взаимовыгодного сотрудничества с авторами ОК, позволят находить или усовершенствовать формы этого взаимодействия.
Category: conceptual article. The problem considered in the article is the failure of most Russian universities to develop intellectual property (IP) management strategies capable of meeting the challenges of the market. The importance that is currently attached to this issue concerns the national strategy for the scientifi c and technological development of the Russian Federation-in particular, as enshrined in the national project "Nauka" (Science). The goal of the work determined by the current situation is thus to formulate the structure of the strategic goals of universities in the fi eld of intellectual property, as well as to identify and systematise typical strategies for their accomplishment. To achieve this goal, the following tasks were carried out within the framework of the study: 1) an analysis of Russian and foreign publications in order to systematise methodological approaches to the formation of the university's patent strategy; 2) a systematisation of key performance indicators used in assessing the activities of universities in their reporting documents and ratings; 3) a collation of approaches to the formation of patent strategies of Russian universities, based on a comparative analysis of university-wide missions and goals, as well as general aims and strategies for managing intellectual property. The solutions to these problems formed the basis for a systematisation of approaches to the formation of patent strategies in Russian and foreign practice. It is proposed that patent strategy be considered as a vector of the development of university IP across such coordinates as the competitive behaviour model, as well as the volume, geographical distribution and structure of the patent portfolio with respect to target audiences (key consumers) and strategic partnerships. The conducted studies and generalisations, which will be used to support the innovation activity of UrFU, may also be useful to other universities of the Russian Federation for improving systems of innovation and intellectual property management.
A research purpose is to modify the model of a patent landscape on an algorithm for the complex construction of the technological landscape, taking into account the ecological and economic features of the region. Technological landscape as a management tool for determining the points of innovation and technological development involves three basic stages. The first stage is to analyze the ecological and resource conditions in the region. The second is to build the model of the well-known patent landscape. In the third stage, identification of the chosen direction, affect investment and development opportunities are presented to support the innovation and technological development of the region. Technological landscape opportunities in the direction of iron metallurgy are constructed for the Sverdlovsk region. The methodology of building technological landscapes over time may be useful in the construction and analysis of the technological trend of the studied direction.
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