This study aimed to determine 1) whether certain background sounds can be matched with specific odors and 2) whether the background sounds can increase pleasantness for their congruent odors. In Experiment 1, congruent sounds increased odor pleasantness, but not odor intensity, significantly more than incongruent sounds. Experiment 2 demonstrated that certain background sounds can be paired with specific odors. For example, cinnamon, clove, and orange odors were rated significantly more congruent with a Christmas carol compared with the sound of brushing teeth and/or the beach sound. The congruent sounds increased odor pleasantness significantly more than incongruent sounds. Similarly, the congruent sound-induced odor pleasantness was observed in Experiment 3. As participants judged the pair of odor and sound to be more congruent, they rated the odor significantly more pleasant. Congruent sound assisted participants in identifying and in being familiar with the odor, thereby leading to an increase in odor pleasantness. However, the congruent sound-induced odor pleasantness was not obtained in all odors. In conclusion, this study provides new empirical evidence that pleasantness ratings for odors can increase in the presence of their congruent sounds.

Retrograded amylose is resistant to digestion by amylolytic enzymes, which is known as resistant starch type III (RS3). In this study we investigated the effect of β-amylase hydrolysis on the formation and physicochemical properties of RS3 from debranched corn starches. Three types of corn starch (Hylon VII, Hylon V, and common corn) were first gelatinized and then hydrolyzed using β-amylase to varying degrees. The resultant hydrolyzed starch was debranched with isoamylase and then exposed to temperature cycling to promote RS formation. A broad endotherm from approximately 45 to 120 °C and a small endotherm above 150 °C were noted for all retrograded starches. All three corn starches had increased RS contents after moderate β-amylolysis, with Hylon V having the highest RS content at 70.7% after 4 h of β-amylolysis. The results suggest that RS3 formation is affected by the starch composition as well as the starch structure and can be increased by moderate β-amylolysis.

This study aims to examine the current attitudes of North American consumers toward food attributes, focusing on the effect of gender and age. A total of 337 participants were asked to list the first three words that come to mind when each image/name of 32 different foods was presented. The responses were grouped into seven main categories: “food attribute,” “menu uses,” “type,” “personal preference,” “health and nutrition,” “regional origin” and “others” and subsequent subcategories. The frequencies of answers for each category were compared by gender and age group. Texture‐ and flavor‐related responses became less common as age increased. Conversely, “health and nutrition” responses became more common with increasing age. In addition, male participants were more likely to give color, flavor and food brand‐related responses, while female participants were more likely to list texture, form/temperature and personal preference‐related words. Furthermore, this study shows the changes in consumer attitudes toward foods for the last several decades. Practical Applications Little is known on how food attitudes change with age. The changes in food perception that accompany aging are well documented. However, the extent these changes lead to altered attitudes toward food has not been examined. In addition, for approximately 50 years, the food industry has been operating on the same information regarding the importance of texture and other food attributes to consumers. During this period, many changes in demographics and cuisine have occurred, yet we do not know how these have affected consumer attitude toward foods. This study gives insight into changes in consumer attitudes toward foods since the 1960s and 1970s, as well as changes associated with aging for food scientists, food processors and business marketers.

Innovative approaches to develop flavors with high sensory appeal are critical in encouraging increased consumer preference and adoption of low sodium foods. Gas chromatography–olfactometry, coupled with stable isotope dilution assays and sensory experiments, led to the identification of the odorants responsible for an enhancement in saltiness perception of chicken broth prepared with thermally treated enzymatically hydrolyzed mushroom protein and cysteine, then reacted under kitchen-like cooking conditions. Comparative aroma extract dilution analysis revealed 36 odorants with flavor dilution factors between a range of 1 and 256. Sixteen odorants were quantitated and odor activity values (OAVs) calculated. Important odorants included 2-furfurylthiol (coffee, OAV 610), 1-(2-furyl)­ethanethiol (meaty, OAV 78), 3-sulfanylpentan-2-one (catty, OAV 42), sotolon (maple, OAV 20), indole (animal, OAV 8), 2-methyl-3-(methyldithio)­furan (meaty, OAV 3), and p-cresol (barnyard, OAV 1). An odor simulation model was evaluated in two consumer sensory studies. These studies confirmed that the addition of the aroma model increased the perceived saltiness of low sodium chicken broth (p < 0.05).

Texture perception is one of the most important factors in food acceptance, yet population‐wide differences in texture sensations are not well understood. The variation in texture perception across populations is thought to depend on oral tactile sensitivity and masticatory performance. To address this hypothesis, we aimed to measure tactile acuity with a battery of tests and quantitate the relationship to masticatory performance. The study was performed on 98 participants, in three age groups (20–25, 35–45, or over 62). Two main measures of oral sensitivity were performed: to assess bite force, subjects were asked to discriminate between foam samples of varying hardness. Second, to assess lingual sensitivity the subjects were asked to identify 3D printed shapes using their tongue, as well as identify confectionary letters. Additionally, masticatory performance was measured through assessing each participants ability to mix two‐colored chewing gum. In general, we found that sensitivity and masticatory performance in the younger age groups was superior to that of older adults. We also found a positive linear trend between bite force sensitivity and masticatory performance with younger participants, a trend not found in older participants. We found no significant relationship between age groups for bite force sensitivity and masticatory performance, suggesting that age‐related declines in bite force sensitivity are not a significant cause of altered masticatory performance. This study represents a valuable first step in showing that bite force sensitivity does not depend on age, and the minimal influence of factors such as oral sensitivity on masticatory performance. Practical applications In a society that is rapidly aging, it is important to understand the subtle changes in physiology and eating behavior that are associated with aging. This study used a variety of tests oral sensitivity to better understand which aspects of oral physiology are integral for effective chewing. The information gained helps shed light on to the factors that create an effective chewing cycle. Besides moving knowledge forward, this study may help in designing food and rehabilitation programs for those with trouble chewing and swallowing, increasing their overall quality of life.