With the increasing use of algorithms in news distribution, commentators warn about its possible impacts on the changing relationship between the news media and news readers. To understand the meaning of news personalisation strategies to users, we investigated how they currently experience news personalisation, perceive their role in the personalisation process, and envision increasing the utility of personalised news by giving users more agency and fostering trust. We conducted four focus groups with online news readers in Germany. For the analysis, grounded theory techniques were suitable due to their applicability in reconstructing user perspectives through their own experiences. We found that (1) users fail to distinguish between news personalisation and commercial targeting, which may negatively bias their perception; (2) there is a contradiction in how users perceive themselves as active participants in the process, but lack the means to exercise agency; (3) user concerns extend beyond privacy to what information they receive and their right to personal autonomy-a solution requires offering users the ability to dynamically adjust their "news interest profiles"; (4) while news personalisation strategies afford new opportunities for introducing reciprocity in the media-audience relationship, negotiating competing logics of journalistic, personal and algorithmic curation remains a challenge.
Political campaigns routinely appeal to citizens’ emotions, and there is evidence that such appeals influence political behaviour. Social media, an important arena through which political actors communicate with voters, provide a rich source of data for investigating not only which communication strategies they use but also which of these engage followers. Building on political psychology and political communication literature, the present study investigates the relationship between appeals to specific emotions (fear, anger, enthusiasm, and pride) and the engagement that such posts generate on Facebook. We created an engagement index sensitive to the Facebook page follower count and employed multilevel modelling techniques. We conducted a manual content analysis of posts by British political parties and their leaders (<em>N</em> = 1,203) during the Brexit referendum debate on Facebook. We found that engagement with a post substantially increases when appeals to anger, enthusiasm, and pride are present. Conversely, there is no relationship between appeals to fear and engagement. Thus, the results indicate with observational data what we know about the effects of emotions from experimental research in political psychology. Emotions of the same valence (e.g., fear and anger) have a different relationship with user engagement and, by extension, political behaviour and participation online. This indicates that to fully understand the role of emotions in generating user engagement on Facebook, we must go beyond the positive and negative dichotomy and look at discrete emotions. Lastly, British political actors used Facebook communication to generate online political participation during the Brexit debate.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.