Objective analyze and propose a theoretical model that describes blood donor decisions
to help staff working in blood banks (nurses and others) in their efforts to
capture and retain donors. Methods analysis of several studies on the motivations to give blood in Spain over
the last six years, as well as past literature on the topic, the authors'
experiences in the last 25 years in over 15 Non Governmental Organizations
with different levels of responsibilities, their experiences as blood donors
and the informal interviews developed during those 25 years. Results a model is proposed with different internal and external factors that
influence blood donation, as well as the different stages of the
decision-making process. Conclusion the knowledge of the donation process permits the development of marketing
strategies that help to increase donors and donations.
This work focuses on the perception about the succession process in family businesses regarding gender issues and why daughters may feel inhibited or encouraged to join those firms. To achieve this, the authors developed a qualitative research based on 60 in-depth interviews with incumbents and successors who were planning or had just completed the succession process. The main findings are that even though, gender is not considered an obstacle to become successor, in fact that there are more male successors than females. Results also show that birth order influences the succession process more often if the first child is a male than if it is a female; but it is not only a predecessor's decision as many women also decide not to join the family business. Nevertheless, once they are in, family women are very much appreciated as family businesses’ managers.
En este trabajo, tras un estudio de la responsabilidad social de la empresa y su relación con la imagen de la misma, se muestran los resultados agregados de un análisis de las páginas web de las 80 empresas que, en marzo de 2008, pertenecían al Foro de Marcas Renombradas españolas. Aspectos destacables del estudio son que en la web de la mayoría de las empresas existen indicios de llevar a cabo acciones de responsabilidad social, y que, de los tres grupos de acciones analizadas: derechos y condiciones laborales, medio ambiente y vinculación con la sociedad, los que más frecuentemente aparecen reflejados son los relacionados con el Medio Ambiente. Asimismo, en los índices analizados, estas empresas están muy por encima del resto de las empresas españolas.
The Basque Country is internationally famed for its cuisine and chefs. It is the geographical place of the world with more Michelin stars per square meter. This great reputation impacts positively on the entire gastronomic industry (restaurants and so on) and on the touristic image of the Basque Country and has been achieved due to the sustained efforts of an initial group of chefs, followed by others, that made and still make major efforts to collaborate and, at the same time, compete with each other (as a clear example of coopetition). The analysis of the relationship between these basque chefs and their environment, allows us to identify a cluster, which is currently in phase of maturity with a promising future and has yielded significant benefits to that industry in general, each of its members in particular and to the region as a whole especially in terms of innovation, notoriety and reputation. This paper is one of the main results of a cooperation agreement between the “Institute of Applied Economics to Business” (University of the Basque Country) and “Innobasque” (The Basque Agency for Innovation), in which the latter fixed the research objectives and the methodology. So the main methodology we used in order to develop this paper, in addition to the review of the relevant literature, was a qualitative one. We did seven indepth interviews to the chefs founders and patrons of Basque Culinary Center (the first University in Europe on Gourmet Studies).
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