Research has found levels of engagement in environmental behaviors and participation in Extension programming around environmental issues are directly associated with political affiliation. Democrat and Independent parties encourage members to vote for stricter environmental regulations, such as water conservation efforts, while Republicans resist. These divergent political behaviors imply that individuals' political affiliation affects their water conservation habits and their attitudes towards environmental issues. Hence, this can be used as a basis for creating appropriate water conservation-focused Extension programs targeting specific populations. However, research on the level of individual engagement in water conservation efforts and participation in Extension programming by political affiliation is lacking. The purpose of this study was to identify how engagement in water conservation behaviors and interest in waterfocused Extension programs differ by political affiliation. The results show that Democrats are more interested in water-based education when compared to Republicans. These findings have important implications for the development of effective Extension programs designed to assist in water conservation efforts. By understanding the diverse political influences on water conservation behaviors, Extension educators can create appropriate and effective water-based education programs that resonates with all audiences.
Citrus is one of Florida's most prominent commodities, providing 66% of the total United States' value for oranges. Florida's citrus production decreased 21% in 2014 from the previous season, partly due to the disease citrus greening. The science of genetic modification (GM) is one of the most promising solutions to the problem. However, a majority of American adults believe foods produced using GM science are unsafe for consumption. This study investigated the diffusion of GM science among Millennial students in a College of Agriculture at a land-grant university and their intent to consume citrus from a tree developed with GM science. An online survey collected data about Rogers' diffusion of innovation model characteristics and intent to consume GM citrus from 98 respondents. Relative advantage and compatibility of GM science were rated most favorably; observability was rated the lowest. The majority of respondents were likely or extremely likely to consume fruit or juice from GM trees. Compatibility was the only significant predictor of likelihood to consume GM citrus. A better demonstration of GM science's relative advantage, compatability, trialability, complexity and observability through formal education is needed to improve GM science adoption by Millennials.
Individuals expected to offer leadership are often chosen based on their power position within the field of interest and specialization in the context area being addressed and not on their leadership style. Leadership education curriculum often focuses on change as a product of leadership and leadership styles but places little emphasis on how the leadership styles of those chosen to lead change can influence the change process. In order to inform the development of curriculum targeting this aspect of leadership, research needs to be done to determine if leadership style impacts level of engagement in change. This research examined how transformational and transactional leadership styles impacted engagement in a national change process when 39 department chairs of universities across the United States were selected by the National Science Foundation to lead science, technology, engineering and math (STEM) educational reform at the undergraduate level. The findings revealed transformational leadership style positively predicted engagement in change and transactional leadership style negatively predicted engagement in change. While the small sample size makes the findings exploratory in nature and should be used with caution, they imply leadership education curriculum should include lessons on the impact these two styles have on engagement in change since there were statistically significant differences.
As the agriculture industry strives to communicate with the public about its role in protecting natural resources such as water, it struggles to provide messages from sources the public trusts. The purpose of this quasi-experimental study explored public perception of agricultural water use and how perception was influenced by a video message delivered from four different sources including 1) an environmental scientist from the Nature Conservancy, 2) a farmer, 3) a regulator from a Florida water management district, and 4) a water scientist from the University of Florida. The findings revealed that overall the general public had a positive view of how the agriculture industry used water, regardless of message source. Differences between groups were evident when message source expertise and trustworthiness was dependent on domain area. Results indicated the respondents receiving the Nature Conservancy video treatment exhibited a significantly higher level of agreement with negatively framed items related to agriculture's relationship with the natural environment than the respondents receiving the farmer video treatment. Based on the findings from this study, agricultural communicators should consider the trustworthiness and perceived expertise of sources, such as representatives from regulatory agencies, educational institutions, members of the agriculture sector, or environmental organizations, when developing messages about water use targeted at the general public.
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