The objective of this research was to evaluate producers’ perspectives of four key precision agriculture technologies (variable rate fertilizer application, precision soil sampling, guidance and autosteer, and yield monitoring) in terms of the benefits they provide to their farms (increased yield, reduced production costs, and increased convenience) using a best-worst scaling choice experiment. Results indicate that farmers’ perceptions of the benefits derived from various precision agriculture technologies are heterogeneous. To better understand farmers’ adoption decisions, or lack thereof, it is important to first understand their perceptions of the benefits precision agriculture technologies provide.

Simple SummaryHow people choose to acquire dogs and the characteristics they seek may provide insight into perceptions of ethical and socially responsible dog ownership, as acquiring a dog is the first step in dog ownership. Even if one does not intend to acquire a dog, perceptions of acquisition methods may impact views of pet industries and/or voting behaviors related to animal welfare regulation. This analysis (1) investigates the relationships between U.S. resident demographics and their level of agreement regarding statements related to dog acquisition and welfare considerations, (2) analyzes the relationships between U.S. resident demographics and their views on dog characteristics, and (3) analyzes U.S. residents’ relative ranking (in terms of most ethical) ways to acquire a dog. The findings of the current study affirm that appearance, compatibility with owner lifestyles, previous experience, and cost inform people’s decisions about dog acquisition. The relative importance of these criteria varied across respondents; as has been previously observed, women favored rescue/adoption more than men. Our results collectively indicate the growing appeal of adopting dogs from shelters and rescue organizations for many respondent segments. Different segments of the companion animal industry and those with different dog interests may want to consider tailoring their education and/or marketing communications to these groups accordingly. AbstractPeople’s preferences for where they acquire dogs and the characteristics they focus on may provide insight into their perceptions of socially responsible pet ownership, as acquiring a dog is the first step in dog ownership. An online survey of 1523 U.S. residents was used to aid understanding of public perceptions of dog acquisition. Likert-scale questions allowed respondents to assign a level of agreement, within the given scale, to ten statements related to dog acquisition. A significantly higher percentage of women (39.6%) than men (31.7%) agreed that the only responsible way to acquire a dog is through a shelter/rescue. More women (71.3%) than men (66.4%), as well as those with a higher household income (71%), identified source as important. Best-worst methodology was used to elicit perceptions regarding the most/least ethical ways to acquire a dog. Three subgroups were identified, one of which had an overwhelmingly large preference share (96%) for adoption. The second group had more evenly distributed preference shares amongst the various dog acquisition methods, while the third indicated a preference for “homeless” pets. Additional investigation of the values/beliefs underlying the preferences of these groups is necessary to design appropriately tailored companion animal-focused communication strategies for these different groups.

The egg industry has transitioned, or is in the process of transitioning, from conventional cages to alternative hen housing systems in response to legal changes in many states across the United States (US). However, consumers find it is increasingly difficult to understand the details behind those labels and specific attributes conveyed. There are multiple hen housing options with a wide range of costs and impacts on hens, workers, and the environment. This research furthers the understanding of US public perceptions and attitudes related to hen housing systems and corresponding animal welfare, worker, economic, and environmental effects. Results reveal that the US public perceives cage-free aviaries as achieving essentially the same positive impact on hen health and stress, hen behavior, and environmental impact as free-range systems when compared to conventional cage systems. The information provided can assist industry, marketing, and policy decisions with respect to hen housing.

Pet ownership, veterinary use, and beliefs regarding veterinary care were elicited through the use of a nationally representative survey of 997 U.S. residents. Fifty-one percent of respondents have or had a dog in the past five years and 37% have or had a cat in the past five years. Over ninety percent of cat and dog owners had visited a veterinarian at any time, but only about 40% visited a veterinarian annually. With the rise of options in veterinary medicine, including low-cost options for vaccines and spay/neuter, further study and analysis of pet-owners use of veterinary care is warranted. Fifty-four percent of dog owners and 40% of cat owners who went to a low-cost spay/neuter clinic also went to a veterinarian/clinic/practice. This finding suggests that pet-owners who use low-cost options do so in a manner that supplements rather than replaces traditional veterinary care. Logit models were employed to evaluate the relationship between dog and cat owner demographics and visiting a veterinarian. The probability of visiting a veterinarian increased with age and income for dog owners.

Agribusinesses seeking to serve farmer clientele, as well as those buying products from the farm for processing or transport, need to understand the factors impacting on-farm decision making. A bestworst choice experiment was employed to determine farmer perceptions of five general risk areas: production, marketing, financial, human, and legal risks. Results indicate, on average, farmers were more concerned with traditional farm business risks (production, financial, and marketing risks) relative to human and legal risks when managing their farm businesses. However, significant heterogeneity in perceptions of risk areas was observed. A latent class model identified three segments of producers that were characterized by preferences for traditional farm business risks, well-balanced preferences for all five risks, and a large preference share for human risks. Understanding how different farm types and managers with varying demographics prioritize risk areas is helpful for targeting specific risk management programming and support services to relevant farm audiences. [EconLit citations: Q1].

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