The issue of attitude-behavior relations is revisited in light of recent work on motivation and the psychology of goals. It is suggested that for object-attitudes to drive a specific behavior, a chain of contingencies must be realized: Liking must be transmuted into wanting, wanting must evolve into a goal, the goal must be momentarily dominant, and the specific behavior must be chosen as means of goal pursuit. Our model thus specifies a set of mediating processes that transpire between attitudes and behavior. Prior theories of attitude-behavior relations are examined from the present perspective, and its conceptual and empirical implications are noted.

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Tightening social norms is thought to be adaptive for dealing with collective threat yet it may have negative consequences for increasing prejudice. The present research investigated the role of desire for cultural tightness, triggered by the COVID-19 pandemic, in increasing negative attitudes towards immigrants. We used participant-level data from 41 countries ( N = 55,015) collected as part of the PsyCorona project, a cross-national longitudinal study on responses to COVID-19. Our predictions were tested through multilevel and SEM models, treating participants as nested within countries. Results showed that people's concern with COVID-19 threat was related to greater desire for tightness which, in turn, was linked to more negative attitudes towards immigrants. These findings were followed up with a longitudinal model ( N = 2,349) which also showed that people's heightened concern with COVID-19 in an earlier stage of the pandemic was associated with an increase in their desire for tightness and negative attitudes towards immigrants later in time. Our findings offer insight into the trade-offs that tightening social norms under collective threat has for human groups.