In the United States there has been a push to convert industries to a more environmentally sustainable business attitude in recent years. Environmentally sustainable practices are not only good for the environment, but there is increasing evidence these practices lead to an increase in customer loyalty. The trend of self-regulation, willingly imposing more stringent environmental policies than required by the government, is progressing toward a time where environmentally friendly practices will be a competitive necessity for businesses to survive. The main purpose of this research was to investigate the perceptions of environmental health of retail flower shop owners and their willingness to recycle fresh cut floral waste produced at retail flower shops for use as compost and to determine if there is a statistical correlation between environmental awareness and willingness to compost fresh cut flower waste. A mailing list of retail florists from across the United States was compiled. A total of 1974 florists from all 50 states were sent a standardized e-mail explaining the purpose of the study. Embedded in the e-mail was a hyperlink that redirected willing respondents to the survey. Each person on the mailing list was emailed one time. Of the 300 retail florists who took part in the survey, a majority, 190 (63.33%), were ranked as having “high concern” for environmental health. A majority of florists 247 (82.33%) “agreed” or “strongly agreed” to collaborate with Master Gardener programs and other organizations if it meant they could recycle their floral waste through composting. Through the creation of industry- and state-sponsored certifications, florists could brand and promote their business as more environmentally conscious by composting their floral waste. This could possibly, in turn, stimulate sales and increase profit margins while having the added benefit of reducing the amount of waste entering landfills.
Retail florists in the United States were surveyed from Oct. to Nov. 2020 to document business practices and innovative approaches to marketing, designing, and delivering flowers during Mar. to Sept. 2020 of the coronavirus disease (COVID-19) pandemic. Slightly less than half of the responding florists (45.0%) closed operations for an average of 31 to 60 days (15.6%). City or county COVID-19 restrictions caused 34% to close their storefronts to customers. Nearly all offered no-contact delivery service. Approximately one-third of these florists used social media marketing consisting of still images and video posts, and a similar number offered no-contact shopping options. Two-thirds of the florists made no changes to the way they designed flowers (60.6%). Event-oriented stores reorganized their business models and sought daily work to replace postponed or canceled wedding orders. Three-fourths of the florists who terminated employees because of shutdowns hired or planned to rehire all terminated employees.
Higher levels of pesticide applications are used when growing cut flowers when compared to other crops such as tomatoes, lettuce, and rice, much of the floriculture industry production occurs in developing countries where less environmental regulations may be in place compared to those in the United States. Therefore, special consideration should be given to cut flower disposal from floral shops due to the potential excessive leaching of pesticides into land and waterways. Most retail florists in the industry dispose of their floral waste into municipal dumpsters. There are an estimated 13,200 retail flower shop locations in the United States, comprised of single location and multiple location companies. While the United States Department of Agriculture (USDA) has stringent guidelines to prevent the importation of pests and plant diseases, there are no regulations on the disposal of spent floral crops that may contain residues of pesticides or other chemicals. Vermicomposting is a method of composting used for pollution abatement while having the added benefit of acting as an alternative waste management method to traditional landfill dumping. The castings produced are a valuable commodity for agricultural, horticultural, and related industries. The main objective of this research was to analyze the quality of compost produced from vermicomposting fresh cut floral waste. Analysis of results was based on the U.S. Composting Council's Tests Methods for the Examination of Composting and Compost used by the U.S. Composting Council's Seal of Testing Approval (STA) program. When compared to STA standards, pH, soluble salts, organic matter, total nitrogen, carbon, carbon-to-nitrogen, bioassay, and respirometry all were found to be within normal ranges for compost sold in the horticulture industry. Chemical analysis found the level of arsenic, cadmium, copper, lead, mercury, molybdenum, nickel, selenium, zinc all to be well below set industry standards. Additionally, the vermicompost was lab tested for 23 herbicides and insecticides. Of those, one herbicide (clopyralid) and two insecticides (clofentezine and lufenuron) were found in the sample in trace amounts, and well below Environmental Protection Agency (EPA) set industry standards for acceptable trace amount in U.S. products. Results indicated floral waste collected from retail flower shops can be incorporated into a vermicomposting system to create a quality compost suitable for use in the horticulture industry.
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