This study investigates the determinants and consequences of the perceived social impact of a sport event by analyzing data obtained from 458 local attendees of the 2012 FedEx St. Jude Classic. Results show that a sport event generates a higher level of social impact for local attendees if they feel a greater sense of social camaraderie at the event and/or perceive a higher level of the social responsibility of the event. In turn, the creation of social impact leads to greater business returns, such that local attendees perceiving a high level of social impact are likely to support the event and its sponsors. These results offer some empirical evidence for Chalip's (2006) framework of social leverage, and show why events and their sponsors need to make efforts to generate social benefits for host communities.

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Purpose – The purpose of this paper is to explore disaster relief activities implemented by high-profile sport organisations and athletes. Design/methodology/approach – In total, 70 newspaper and magazine articles reporting the disaster relief efforts of sport organisations and athletes in various regions were identified and analysed through a content analysis. Findings – The authors find 11 forms of activities that sport organisations and athletes have implemented to provide social support in post-disaster situations. These forms are classified based on type of post-disaster social support: eight forms are categorised as tangible support, while the other three are categorised as emotional support. Research limitations/implications – The findings are based on the analysis of the news media that predominantly reported North American cases, and the current list of disaster relief activities may exclude some activities ignored by these specific data sources. Using the forms of disaster relief activities identified in this study as an initial framework, future studies should engage in the focused analysis of disaster response among sport organisations and athletes. Practical implications – The comprehensive list of the disaster relief activities identified by this study should aid the decision-making of sport organisations and athletes in facing disasters and enable them to better prepare for their disaster response. Originality/value – This study reveals the extensiveness and uniqueness of disaster relief activities currently implemented by sport organisations and athletes.

The current study investigated the influence of a U.S. intercollegiate team competing in a new conference for multiple seasons on fan perceptions of rival teams and likelihood of considering anonymous aggression toward rival teams. Fans of teams that changed conferences during conference realignment reserved stronger negative perceptions of the former rival on factors involving on-field competition and stronger negative perceptions of the current rival on factors involving off-field competition. Additionally, fans were more likely to consider committing anonymous acts of aggression against the former rival team than the current rival team. Implications and directions for future study are discussed.

Inoue , Y and Havard, CT and Irwin, RL (2016)Roles of sport and cause involvement in determining employees' beliefs about cause-related sport sponsorship. AbstractThis study investigated the roles of employees' involvement with the sponsored sport and cause in determining their beliefs about cause-related sport sponsorship. Despite the prevailing logic that companies can enhance the perception of goodwill by sponsoring sport that is important to their employees, employees' sport involvement was found to have no effect on their sponsorship beliefs. In contrast, cause involvement alone explained a large amount of the variance in those beliefs.