ABASTRACT Deciding to make online purchases can be risky and retailers have an opportunity to influence the consumer's decision-making process. The aim of this article is to gauge the impact of different types of risks on trust and decision making with regard to online purchases. We conducted a survey with adaptations to three theoretical scales. To analyze the impact of risk on the variables of trust and decision making, a confirmatory factor analysis was performed, and to clarify the relationships between these constructs, a structural equation model was prepared. A qualitative (n = 13) and quantitative study were conducted with primary data (n = 328) collected by means of a structured questionnaire using a sample of a group of consumers who reside in the south of Brazil. The article makes four main contributions to the field: (i) it identifies the influence of three latent constructs that might affect online purchase behavior; (ii) it gauges the risks associated with the latent construct of trust and the adaptation of scales of perceived risk and decision making; (iii) it highlights the need to reassess the strategies adopted by companies that sell online to reduce risks and consequently increase trust in decision making; and (iv) it evaluates the demographic variables that have a significant moderating effect on the relationships of the constructs of trust and decision making during the purchase process.
The objective of this article is analyse the relation of competitive positioning and quality of administration about the continuity of companies bound to Federação das Associações Empresariais de Santa Catarina (Santa Catarina Federation Business Association), Brazil. In this context, aiming to get the best data reliability to be analysed, it was applied a questionnaire to 173 companies. For identifying the competitive positioning it was used the Porter's typology (1986) and for quality of administration perceived, it was used a scale developed by Gimenez et al. (2011). The companies were analysed in three moments: firstly with all involved, then the companies with more than 10 years of existence and, by the end, only with the companies with more than 20 years of existence. The data were analysed by means of factor analyses to verify the relation between positioning and quality of administration with the continuity. The results show that the competitive positioning did not present relation to the continuity, only the quality of administration, represented by environmental monitoring, presented a significant and positive relation to the continuity.
Este estudo objetiva analisar a influência da assimetria de informação no desempenho econômico de empresas de capital aberto, com ações negociadas na BM&FBOVESPA. Criaram-se variáveis proxies para assimetria de informação, além das variáveis representativas do desempenho econômico, retorno sobre o patrimônio líquido (ROE) e retorno sobre o ativo. A coleta de dados foi realizada por meio do software Economática, dos websites das empresas e da BOVESPA e, para a análise dos dados, foi realizada a regressão linear múltipla. Os principais resultados inferem que o desempenho das empresas quando representado pelo ROE é influenciado pela assimetria de informação, mas somente pela proxy índice de governança, indicando que, se a governança corporativa das empresas é mais transparente, o ROE aumenta.
The objective of this article is analyse how the sustainable practices adoption can contribute for the organization's legitimacy. Therefore, it was chosen the case of an organization that adopts sustainable behaviours when realizing services of expresses delivery using bicycles. Having a qualitativedescriptive approach, the study occurred in a company in the city of Curitiba, by means of interviews semi structured realized with managers and the use of the content analysis. The results evinced the three dimensions of sustainability (economic, social and environmental) are interconnected and are complementary, in a such way that social and environmental practices have proximity to the economic dimension, as well as, this last maintains relations to social and environmental practices. Although the franchise does not have sustainable practices standardized in its business units, it acts exteriorizing its sustainable role. The promotion of sustainable practices disseminated a positive image of the company in relation to its environment, contributing for its legitimacy in front of society with action in schools and with benefits to its employees. The study's main contribution allows to infer that the adoption of sustainable practices contributes for the organization's legitimacy allowing its recognition towards society. In this way, the legitimacy emphasizes the importance of the exercise of sustainability in organizations, improving its image and relationship with the several actors involved.
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