Local foods programs such as community supported agriculture programs (CSAs) and farmers' markets have increased greatly in popularity. However, little research has been conducted regarding the effect of involvement in local foods programs on diet-related attitudes and behaviors. A series of focus groups was conducted to identify the motives that propel individuals to join a CSA, the experiences of belonging to a CSA, and the diet-related outcomes of CSA membership. Using the Theory of Planned Behavior (TPB) as a framework to categorize findings, data suggest the potential of CSAs as a viable intervention strategy for promoting healthful diets and behaviors.

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Childhood obesity has become a public health crisis requiring action from government and food marketers. Building on attribution theory, this study advances understanding of how parents respond to information about policies intended to restrict sales promotion (i.e. toy premiums) paired with children's fast food meals, the consumption of which is often linked to obesity. This research uses experimental design to test the effects of two types of sales promotion restrictions on parents’ attitudes and behavioural intentions: industry self‐regulated restrictions and restrictions arising from government‐mandated policies. The results show that a toy premiums ban may lead to higher satisfaction with, and behavioural intentions toward, less‐healthy food products. These responses are explained by parents’ minimized tendency to blame the food marketers for less‐healthy meals. The contributions of this research have theoretical and practical implications for policy makers, food marketers and consumer researchers.

The present paper aimed to investigate the incremental validity of conscientiousness over the Health Belief Model (i.e., HBM) components in predicting students' eating habits. Using a non-experimental, longitudinal design, data from 200 Romanian students (181 females; Mage = 20.75, SDage = 3.89) were initially collected (T1). After one month (T2), the second wave of data was received from 150 students. Hierarchical regression results with eating habits from T2 as a criterion showed that self-efficacy for healthy eating was the only significant predictor for students' eating habits (β = .45, t(145) = 5.41, p < .01). Self-efficacy alone explained 27% of the variance in eating habits. Contrary to expectations, the perceived benefits of healthy eating did not correlate with the participants' eating habits. Conscientiousness did not bring additional predictive value, besides the HBM components (β = .03 , t(145) = .38, p = .70 ). These results reinforce the value of the HBM as a frame of reference for explaining eating habits in young people. From a practical standpoint, the findings suggest the need to strengthen self-efficacy in youth, which, in turn, can help them develop healthier eating habits. Limitations and other implications were further discussed.

Purpose -This study aims to provide international pasta marketers with a better understanding of how consumers perceive product value, which enables them to create and deliver value. The effects of COO, price, and content on purchase intentions are assessed. Design/methodology/approach -Data were collected via the survey method in Romania and Greece. Using a random utility discrete choice model, the authors test five hypotheses. Findings -Overall, Romanian and Greek individuals are less likely to buy US pasta; nevertheless, the likelihood that US or Italian pasta is purchased increases when this product is made from durum wheat versus soft wheat. Differences in purchase intentions due to age, gender, education, income, and nationality are also found.Research limitations/implications -The results have important implications for international pasta marketers, as it helps them to better understand the perceived pasta value and to position this product effectively in Greek and Romanian markets. Future studies should examine wider pasta market segmentation in the Balkans. Originality/value -This study contributes to the value literature by providing a framework of perceived value of foreign food products. Also, addressing concerns expressed in the literature, this study examines the COO effects on purchase intentions in a multi-cue context, focusing on low-involvement food products such as pasta. Because individual preferences for COO vary widely, the need for empirical evidence to complement theory is critical, and this is the first study with regard to Greek and Romanian consumers' intentions to buy foreign pasta.