Abstract. Suspense not only creates a strong psychological tension within individuals, but it does so reliably across viewers who become collectively engaged with the story. Despite its prevalence in media psychology, limited work has examined suspense from a media neuroscience perspective, and thus the biological underpinnings of suspense remain unknown. Here we examine continuous brain responses of 494 viewers watching a suspenseful movie. To create a time-resolved measure of the degree to which a movie aligns audience-wide brain responses, we computed dynamic inter-subject correlations of functional magnetic resonance imaging (fMRI) time series among all viewers using sliding-window analysis. In parallel, we captured in-the-moment reports of suspense in an independent sample via continuous response measurement (CRM). We found that dynamic inter-subject correlations over the course of the movie tracked well with the reported suspense in the CRM sample, particularly in regions associated with emotional salience and higher cognitive processes. These results are compatible with theoretical views on motivated attention and psychological tension. The finding that fMRI-based audience response measurement relates to audience reports of suspense creates new opportunities for research on the mechanisms of suspense and other entertainment phenomena and has applied potential for measuring audience responses in a nonreactive and objective fashion.

So-called “naturalistic” stimuli have risen in popularity in cognitive, social, and affective neuroscience over the last 15 years, However, a critical property of these stimuli is frequently overlooked: Media—like film, television, books, and podcasts—are fundamentally not natural. They are deliberately crafted products meant to elicit particular human thought, emotion, and behavior. Here, we argue for a more informed approach to adopting media stimuli in experimental paradigms. We discuss the pitfalls of combining stimuli that are designed for research with those that are designed for other purposes (e.g., entertainment) under the umbrella term of “naturalistic” and present strategies to improve rigor in the stimulus selection process. We assert that experiencing media should be considered a task akin to any other experimental task(s), and explain how this shift in perspective will compel more nuanced and generalizable research using these stimuli. Throughout, we offer theoretical and practical knowledge from multidisciplinary media research to raise the standard for the treatment of media stimuli in neuroscience research.

Audiences’ engagement with mediated messages lies at the center of media effects research. However, the neurocognitive components underlying audience engagement remain unclear. A neuroimaging study was conducted to determine whether personal narratives engage the brains of audience members more than non-narrative messages and to investigate the brain regions that facilitate this effect. Intersubject correlations of brain activity during message exposure showed that listening to personal narratives elicited strong audience engagement as evidenced by robust correlations across participants’ frontal and parietal lobes compared to a nonpersonal control text and a reversed language control stimulus. Thus, personal narratives were received and processed more consistently and reliably within specific brain regions. The findings contribute toward a biologically informed explanation for how personal narratives engage audiences to convey information.

No abstract

The model of intuitive morality and exemplars (MIME) highlights the central influence of innate moral instincts (or intuitions) in media use. Recent experimental research on the MIME found that moral intuitions that are chronically accessible in video gamers are likely to influence players to uphold related moral principles in the game. This study replicated and extended this research to examine the influence of both chronic and temporary accessibility of moral intuitions. Discussion focuses on the prospect that while chronic accessibility should be a better predictor of behavior in most cases, there are proximal in-game instances where environmental cues temporarily increase the accessibility of other moral intuitions. This suggests that (a) players do not necessarily disengage their morals during gameplay, and that moral intuitions influence their in-game decisions, and that (b) this influence is not fixed, but can be continuously modulated by game design features.