In this case study, we document the process of engaging in an initially unplanned and informal knowledge exchange activity between academic researchers and a local performing arts company. This knowledge exchange activity quickly became a fruitful collaboration during which an academic design research prototype was reimagined as a wholly new product to expand the offering of a creative business. We document the factors that led to the success of this collaboration, reflecting on both features of the collaboration itself and how the design of the initial research prototype configured its repurposing. In terms of the latter, we consider how the original prototype's ambiguity, open-endedness, customisability and flexible assembly afforded its reimagining. Through the case study, we demonstrate that there is much to be gained from facilitating Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the owner/author(s).
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