The article reports research into the effect of music tempo and musical preference on consumer behavior in a restaurant. The research investigates the extent to which these two variables influence actual and perceived time spent dining, the amount of money spent, and outcomes in terms of enjoyment of the experience and future behavioral intentions. The results show that music preference provided a better explanation of actual time spent dining than tempo, although neither variable had a significant effect on perceived time. Time spent in the restaurant was the most powerful predictor of money spent in the restaurant. Finally, the outcomes of the restaurant encounter were found to be significantly related to musical preference, but the effects of music tempo were nonsignificant. ᭧ 2002 Wiley Periodicals, Inc.There is growing interest amongst service providers in the use of atmospherics as a means of enhancing the appeal of service environments and influencing consumer behavior in service settings. Academic interest in this area has grown following Kotler's (1973) article emphasizing the importance of atmospherics in the field of marketing, and more so since the Donovan and Rossiter (1982) application of the Mehrabian and Russell (1974) model of environmental psychology to the retail context.
Exhibition
Dream weaver"How curious that we think the mind is in the head. The brain is in the head, but the brain isn't the mind."
Jetsunma Tenzin Palmo, Buddhist nunAt the heart of a Buddhist existence there is a need, and indeed an obligation, to question everything. The nontheist philosophies that motivate their adherents to spend hours, days, and sometimes years in silence and isolation, contemplating the architecture of thoughts and the ruminations of the mind, are almost scientific in their rigour. It is within this intangible cerebral space, woven from the threads of ideological doctrines and the very real environment of neurons, axons, and dendrites that artist Lada Dedić draws inspiration.In her latest exhibition, Self Portrait: Artist's Brain, Dedić couples her seemingly incongruous delight for
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.