Many professionals abhor the thought of marketing their services. Marketing is assumed to be merely advertising and it is widely believed that advertising commercialises and hence demeans professional services (Chan, 1992; Darling and Hackett, 1978). Although restrictions on advertising have been removed or relaxed in a number of countries, many professionals and their associations still regard advertising with suspicion and regulate its use. This is perhaps nowhere more so than with medical professionals. A fundamental rule set by medical professional associations in European and North American countries is that the doctor's job is not a business. More explicitly, the Medical Council in Luxembourg specifies that medicine cannot be exercised ‘as a business’. While it is perfectly acceptable for other professions to declare that profit is the enterprise's driving force, such a statement would go completely against the professional conscience of the medical profession. Medical practitioners are expected to observe a high ethical code. Respect for life should come before any other consideration. However, the medical professional's ability to survive depends as much on marketing as on his specialised technical skills. A different marketing approach from that used conventionally in the business sector may be needed, but the utility of marketing cannot be denied. Like businesspersons, medical practitioners also network with their market by being active within the community. These and other actions all contribute to make the individual a well‐known figure within the area of his practice (Gelb, Smith and Gelb, 1988). Medical practitioners in the various countries frequently belong to national medical professional associations. These often have legal standing, and are empowered to issue regulations and sanction non compliance on many aspects relating to the profession including advertising. This study first aims to position within a North American and European perspective the approach to advertising adopted by the Malta Medical Council. Secondly, it seeks to empirically investigate (1) the attitude of Maltese medical practitioners towards advertising by their profession, and (2) the attitude of the Maltese general public towards advertising by medical practitioners. In America, the general public have been found to have a more positive attitude towards advertising than medical practitioners and professionals in general (Darling and Hackett, 1978; Dyer and Shimp, 1980; Miller and Waller, 1979). Similarly, we expect that in Malta medical practitioners will exhibit a more negative attitude towards advertising than the general public.
Structural modifications of the potassium channel activator cromakalim (1) are described in which the amide moiety at C-4 has been replaced by carboxamide and thiocarboxamide functions. Analogues in which the hydroxyl group at C-3 has been oxidized or removed are also disclosed. Such analogues display an interesting profile of smooth muscle relaxant activity in the guinea pig isolated trachea, not all of which appears to result from the opening of potassium channels, but few compounds retain useful in vivo activity. However, one compound in particular, 6-cyano-2,2-dimethyl-N-methyl-2H-1-benzopyran-4-thiocarboxamide (13) was shown to be a potent potassium channel activator in vitro and to provide prolonged protection to guinea pigs from the respiratory effects of inhaled histamine.
ChemInform is a weekly Abstracting Service, delivering concise information at a glance that was extracted from about 100 leading journals. To access a ChemInform Abstract of an article which was published elsewhere, please select a “Full Text” option. The original article is trackable via the “References” option.
The International Council of Management Consulting Institutes (ICMCI) National Consulting Index (NCI) project was initiated in 2017. The project aims to identify the key conditions which help explain the relative strength of a country’s management consulting sector, and use these data to provide reasonable estimates of any country’s management consulting sector ($m) where this is not known. The paper has two parts. The first shows the numerical data using the NCI formula and data from 33 national Institutes of Management Consulting (IMC). The second summarises the national trends and dynamics of the management consulting market in these IMC countries. It is presented as a resource for practitioners and researchers seeking to better understand the management consulting industry around the world.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.