Researchers have suggested that more attractive women will show stronger preferences for masculine men because such women are better placed to offset the potential costs of choosing a masculine mate. However, evidence for correlations between measures of women’s own attractiveness and preferences for masculine men is mixed. Moreover, the samples used to test this hypothesis are typically relatively small. Consequently, we conducted two large-scale studies that investigated possible associations between women’s preferences for facial masculinity and their own attractiveness as assessed from third-party ratings of their facial attractiveness (Study 1, N = 454, laboratory study) and self-rated attractiveness (Study 2, N = 8972, online study). Own attractiveness was positively correlated with preferences for masculine men in Study 2 (self-rated attractiveness), but not Study 1 (third-party ratings of facial attractiveness). This pattern of results is consistent with the proposal that women’s beliefs about their own attractiveness, rather than their physical condition per se, underpins attractiveness-contingent masculinity preferences.

Many researchers have proposed that straight men prefer women’s faces displaying feminine shape characteristics at least partly because mating with such women will produce healthier offspring. Although a clear prediction of this adaptation-for-mate-choice hypothesis is that straight men will show stronger preferences for feminized versus masculinized versions of women’s faces than will gay men, only one previous study has directly tested this prediction. Here we directly replicated that study by comparing 623 gay and 3163 straight men’s preferences for feminized versus masculinized versions of faces. Consistent with the adaptation-for-mate-choice hypothesis of straight men’s femininity preferences, we found that straight men showed significantly stronger preferences for feminized female faces than did gay men. Consistent with previous research, we also found that gay men showed significantly stronger preferences for masculinized versions of male faces than did straight men. Together, these findings indicate the sexual orientation contributes to individual differences in men’s face preferences.

Many researchers have proposed that straight men prefer women’s faces displaying feminine shape characteristics at least partly because mating with such women will produce healthier offspring. Although a prediction of this adaptation-for-mate-choice hypothesis is that straight men will show stronger preferences for feminized versus masculinized versions of women’s faces than will gay men, only one previous study has directly tested this prediction. Here we directly replicated that study by comparing 623 gay and 3163 straight men’s preferences for feminized versus masculinized versions of faces. Consistent with the adaptation-for-mate-choice hypothesis of straight men’s femininity preferences, we found that straight men showed significantly stronger preferences for feminized female faces than did gay men. Consistent with previous research suggesting that gay men place a premium on masculinity in potential romantic partners, we also found that gay men showed significantly stronger preferences for masculinized versions of male faces than did straight men. Together, these findings indicate the sexual orientation contributes to individual differences in men’s face preferences.

Researchers have suggested that more attractive women will show stronger preferences for masculine men because such women are better placed to offset the potential costs of choosing a masculine mate. However, evidence for correlations between measures of women's own attractiveness and preferences for masculine men is mixed. Moreover, the samples used to test this hypothesis are typically relatively small. Consequently, we conducted two large-scale studies that investigated possible associations between women's preferences for facial masculinity and their own attractiveness as assessed from third-party ratings of their facial attractiveness (Study 1, N = 454, laboratory study) and self-rated attractiveness (Study 2, N = 8972, online study). Own attractiveness was positively correlated with preferences for masculine men in Study 2 (self-rated attractiveness), but not Study 1 (thirdparty ratings of facial attractiveness). This pattern of results is consistent with the proposal that women's beliefs about their own attractiveness, rather than their physical condition per se, underpins attractiveness-contingent masculinity preferences.