This paper presents a comparative analysis of residents from Brazilian cities and Hong Kong to an incentive of travelling as sport event tourists. The findings from Hong Kong (n=134) and São Paulo (n=151) reveal their different travel incentives, ability and characteristics in terms of annual and infrequent sport events. When determining interest in a sport event, excitement and safety are of paramount concern to respondents from both territories. As sport event tourism does not automatically flourish and remain sustained after the presence of a mega-event, city governments are recommended to react to the preferences of specific market. Resumem: El presente artículo presenta un análisis comparativo entre residentes de Brasil y Hong Kong en lo que se refiere al incentivo para los viajes de turismo deportivo. Los resultados de Hong Kong (n=134) y São Paulo (n=151) revelaron distintos patrones de viajes, habilidades y características en los adeptos de eventos deportivos que lo practican sin frecuencia regular en términos de periodicidad. En ambos países, se contó también que el interés en un evento deportivo está motivado mayoritariamente por elementos como la excitación y la seguridad. Como el turismo deportivo no es fomentado automáticamente y no presenta necesariamente continuidad después de un megaevento deportivo, se recomienda que los representantes gubernamentales de las ciudades sede estén atentos a las investigaciones que indican preferencias establecidas para este nicho de mercado. KeywordsPalavras clave: Brasil. Hong Kong. Turismo deportivo. Megaeventos Deportivos. Turismo de eventos deportivos. Turistas de eventos deportivos.
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