The need for effective nutritional education for young consumers has become increasingly apparent given their general food habits and behaviour, particularly during adolescence. Aims to analyse the interaction between young consumers’ food preferences and their nutritional awareness behaviour, within three environments (home, school and social). Preliminary findings in this study would indicate that the perceived dominance of this home, school and social interaction appears to be somewhat overshadowed by the young consumers, developing “independence” trait, particularly during adolescent years. This appears to be reflected in their food preferences within the associated three environments. Suggests that such food preferences are often of a “fast food”‐style and consequently the food habits of many young consumers may fuel the consumption of poor nutritionally balanced meals. While young consumers were aware of healthy eating, their food preference behaviour did not always appear to reflect such knowledge, particularly within the school and social environments.

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The question of access to food has three components: physical access to food, financial access to food and access to information about food. This study explores the issue of financial access to food. The affordability of food is a major consideration for consumers, an important marketing tool for retailers and a principal theme in food policy. Research methods included a comparative shopping exercise (shopping basket analysis) in 109 stores across four towns (two urban and two rural) in Northern Ireland. Store type included multiples (major supermarket chains) and symbol group stores (those stores operating under a franchise from one main buying group). Results indicate that in the main it is cheaper to buy from the multiples, shopping from a symbol group store can incur cost penalties of up to 39.4% above the multiples’ prices. Price disparities, analysed using z‐scores, were apparent between towns and across store types. Similarly, an availability audit of foodstuffs portrayed the multiples as the most comprehensive from which to shop, whereas symbol group stores fared poorly in the availability of fresh green vegetables, carcass meat and wholemeal breads. This is an important issue because it plays an integral part in the health inequality debate and also relates to social exclusion. Fundamentally, financial access to food impinges upon the whole question of food‐purchasing behaviour in terms of accessibility, affordability and availability. Therefore, economic access to food can be used as a useful precursor to a comprehensive analysis of food access in its entirety. It is also useful as an indicator of social exclusion. This study seeks to inform and influence the food policy debate.

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Purpose -An understanding of consumer behaviour will enable service providers to segment their client base and target specific customer groups with strategies designed to meet their retail needs. Hence, an insight into and understanding of how consumers interact with and evaluate a retail offering will help improve customer service and satisfaction. The purpose of this paper is to examine the changes in consumers' food retail behaviour with regard to the demographic variable of age, based on the older population. This paper focuses on food shoppers aged over 60 years living independently in Northern Ireland. The retail geography in Northern Ireland has changed and whilst affecting all consumers has impacted to a greater degree on older consumers. This and the fact that the over 60 age group is increasing demographically illustrate why this consumer segment is worthy of greater consideration. Design/methodology/approach -A quantitative methodological approach is employed and data are collected using a consumer questionnaire (n ¼ 791). The questionnaire is analysed using the Statistical Package for Social Sciences (SPSS) version 15. Findings -The results show that as age increases older consumers' retail buying and food-related behaviour changes. A decline in patronage of multiple retailers is evident as age increases; as is consumers' perceived value of multi-purchase promotions and nutritional confidence. Alongside increasing age there is an apparent increase in the use of local shops, the enjoyment gained from shopping, the difficulty experienced in accessing food retail sites and the problems experienced when cooking. Practical implications -This paper suggests that age may be used to differentiate between customer groups and retailers must take age into consideration when providing a product offering and in retail provision for the elderly consumer. Originality/value -This paper fulfils a need for information on older consumers' retail behaviour in Northern Ireland and offers advice to food retailers attempting to better serve this increasingly important consumer segment.

Demographic changes' occurring in developed countries has meant that older consumers are becoming an increasingly important consumer segment that retailers need to pay particular attention to. It is essential that their specific needs within the food and other service sectors are met, as food plays an important role in their social well‐being. Very little research has focused upon the extent to which retailers meet their demands and particular needs. The aim of this study, as part of a wider study on older consumers, is to address this lack of information by examining the level of awareness held by food retail management as to the needs of older consumers (60+ years old) and the problems that they encounter while shopping. Qualitative data were collected using face‐to‐face interviews with retail managers (n = 5) from food retailers in Northern Ireland. These were analysed according to Gillham's content analysis guide. Food retailers stated they were aware of the issues older consumers face and recognize their importance as a growing consumer segment; however, there would appear to be relatively little actual consideration/evidence of them meeting their needs. All interviewees expressed an interest in improving the food shopping experiences of older consumers, and were keen to make an increased effort towards this segment of the population, but these were often not put into practice. In order to overcome the problems faced by older consumers and strengthen the food shopping experience for this age group, it is suggested that retail management make practical changes to improve in‐store facilities, increase affordability of food products and home delivery services, and enhance customer communication.

Few studies have concentrated on the food choices of young people and the potential influences, yet the food choices established in these early years can determine the diet and quality of health in later life. This study investigates the diet and food choices of 9-17-year olds in Northern Ireland and considers the potential effects of age, gender and socioeconomic grouping. A range of research methods was implemented including observations, questionnaires and diet based case studies. The observations, in five schools, indicated the types of foods being chosen whilst the questionnaires further investigated this initial information along with other factors, to obtain more detailed data. A total of 764 questionnaires were administered to young people and 516 to parents to facilitate comparison. In-depth diet based case studies also took place evaluating the diets of 14 young people.

Food choice is influenced by many factors including physical, social and psychological ones. In this research, the food choices of young people in the 9–15 age group were investigated and the possible factors influencing them examined. Observations and questionnaires carried out in schools within Northern Ireland indicated that many young people are inclined to choose high‐fat and high‐sugar products and often dislike fresh fruit and vegetables. This raises concern, especially with the continued high incidence of coronary heart disease within the province. Further work has suggested that young people are aware of current nutrition policies and the importance of healthy eating, but still fail to put this knowledge into practice.