Developments in nanotechnology are attracting the attention of scholars of science communication who can play a strategic role in understanding technology adoption by the public. This paper begins to address a critical gap in that research by studying the impact of visual images on lay American audience associations with nanotechnology. An inductive qualitative analysis of semi-structured interviews about participants' general knowledge of nanotechnology and their reactions to two different visual images of nanotechnology revealed 10 themes, which were sometimes valenced positively or negatively: science, (medicinal) machines, technology, very small, sky, motion, (childhood) toys, bodily blood, injecting (disease), and foreign (insect). We argue that these findings illustrate a specific “visual” domain of “science” images, that this domain is organized to contain polarities, and that this leads to volatility in public attitudes but also flexibility in responses to a range of visual images of new sciences such as nanotechnology.
The primary goal of this study was to determine the extent to which religious frameworks inform lay public understandings of genes and disease. Contrary to existing research, there were minimal differences between racial groups. We did, however, observe two patterns in that data that are worthy of discussion. First, because participants were from the South, the finding that participants from both racial groups ascribe to a religious belief system to make sense of their lived experiences is not surprising. Rather, it appears to be reflective of the religious culture that is an integral part of the South and our identity as a nation. A second noteworthy finding is that while a significant number of participants believe a relationship exists between health status, genes, and religious behaviors, they also recognize that positive health behaviors must also be adopted as a means for staving off disease. In some cases, however, there was a belief that health issues could dissolve or disappear as a result of certain religious behaviors such as prayer.
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