This article examines the discursive uses of frequent response initiators by Republican and Democratic presidential candidates in the genre of televised US primary debates. Ten full transcripts of debates held between February and April 2016 are investigated from the perspectives of political discourse studies and conversation analysis. It is shown that the response initiators well, first of all, look, you know and let me (just) speech act verb fulfill specific discursive functions in competitive media discourse. On the textual level, candidates exert power and control by negotiating turn-taking processes and managing the information flow. On the interactional level, competitors use response initiators to frame themselves as likable and competent personas, to establish common ground with voters and to enhance negative perceptions of opponents. Conclusively, in the multilogue of election debates, response initiators significantly contribute to the construction of individual preferability.
This paper investigates the ways in which immoral villains in contemporary fictional television are linguistically constructed as antiheroes that are appealing and even likeable to a wide mainstream audience. The underlying dataset comprises the first thirteen episodes of each of the three American TV series
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