Stallworth Williams introduces concepts of visual rhetoric and ethics for a classroom exercise in the analysis and revision of a sales letter. This article revisits Stallworth Williams’s proposed teaching strategies, suggesting that not only do students need to be instructed in elements of visual design, but they must also be taught to link those elements to specific decorative, indicative, or informative purposes. This method teaches students to design documents that meet shared goals (designer and recipient) and to recognize where designs fail in purpose, so revisions can be made using deliberate choice, based on a systematic framework.
When it comes to environmental sustainability, opinions often run deep. In one extreme are people that believe humans have not, nor can they, do anything to the earth that will jeopardize its future. The other extreme blames humanity for all of earth's woes: global warming, melting ice caps, dying species, etc. In between these two extremes are a mass of people that are not sure what to believe. Environmental sites, therefore, want to encourage activism and promote their message in the most effective way possible.The purpose of this study will be to look at these environmental sites and determine• The intended message of the site • The intended design theme • If the intended message and design theme are well matched A well-designed site will have a design theme that matches the intended message of the prose. This alignment of design and information will create the best experience for the viewer, and would drive the environmental sites purposes further. This paper will use a model of visual form/visual purpose connections based on the semiotic of C.S. Peirce. This paper will take his approach and apply it to environmental web site design and report on the effectiveness of these site's overall design purposes.Index Terms -Peirce, website design, environmental sites, form and purpose.
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