Gerindra presented an ad under the title of “Indonesia Bergerak Bersama Gerindra dan Rakyat version Sarjana Kerja Kerja Kerja!”, but due to the use of symbols and visualization, it became viral and caused controversy in the community. This study aims to determine the opinion of millennials response after watching the ads. The research is qualitative research approach used is the analysis of the reception, the technique of collecting data is using interviews, observation and document analysis. The theory used to analyze the meaning of the audience is the encoding-decoding, reception analysis theory and new media theory. The result of this study indicate three position of millennials reception, namely a dominant, negotiated, and oppositional position. In the dominant position, it’s considered as a good political ad because it successfully criticizes the government by presenting the reality of the existing problems. In the negotiating position, millennials saw the ads containing a message of criticism without a solution, in this condition millennials refused some symbols such as the use of profession symbols and titles in it, while in the opposition position, millennials considered the ads irrelevant and interpret it as a black campaign. There are several factors that become the benchmark of the millennials in perceiving that ads in social media like the character of millennials, education background, job, experience and view or tendencies to political parties. This research contributes in the form of policy recommendations to the Gerinda Party to pay more attention to solutions to criticism of advertising so as not to cause new problems.
Page dance as one of the traditional arts are not just as a means of entertainment, but loaded with deep values. This dance is one of the traditional dance of the Karo people who are still found in traditional event Merdang-Merdem in Perbesi Village. This dance is used as media to convey the message of values mutual assistance. Mbuah Page dance describes how villagers conducting a series of activities in the fields, ranging from rice planting until harvest results. This research aimed to identify the symbols used in Mbuah Page dance on Merdang-merdem ceremony. The research method used in this study is qualitative and interpretative methods of interpretation Semiotics of Roland Barthes. Analysis of the data in this study are exploratory descriptive explanations to describe and explain a phenomenon. Test the validity of data is a source of triangulation to strengthen the analysis in this research. The results mentioned that Mbuah Page dance used the media to convey the message the values of mutual assistance. The message was built by the symbolism inherent in the dance, among others, whole body movements of dancers, musical accompaniment, traditional clothing and other devices all of which have relationships with one another. It can be concluded from this research process have meanings that explain the noble values of mutual help and Mbuah Page dance became the media to convey the message to the public about the importance of a spirit of mutual assistance in a life together.
The development of the Lava Tour Merapi tourism object is a special attraction for tourists, but in its management the regency tourism office faces obstacles from local residents who first managed the tourism object after the eruption of Mount Merapi in 2010. The research objective was to find the communication pattern of the Sleman Regency tourism office with local residents. tourism site. A qualitative approach, by conducting interviews, observation and data analysis. Groupthink Theory, which is a decision-making process that occurs in the manager of the Merapi Lava Tour and the Tourism Office. The results of this study indicate that the Tourism Office has maximally provided services, by not taking over tourism objects, instead the Tourism Office helps in collecting fees so that when there are things that are not desired, Jasa Raharja's insurance can apply when purchasing retribution tickets legally. The communication pattern carried out by the Tourism Office is indeed ineffective, because there is no clear flow between the Dinas and managers and community members.
This study aims to analyze marketing communication media used by Women farmer group or KWT. KWT "Pawon Gendis " is a group of women farmers who produce processed products from the leaf of Pegagan into snack foods and local snacks. This research is aimed at developing web 2.0 marketing communications by using participatory action research method, which will place the domestic industry practitioners as an active participant in finding the model of marketing communication which is applied for their business. The results showed that Pawon Gendis Farmer Group (KWT) marketed more processed products using personal selling, by being purchased directly at production sites, sold at stands or through local food exhibitions. Social media used is WhatsApp and Facebook, both media platform is still limited as a means of communication media among members, customers, and media information activities of KWT members. Social media has not been utilized as a marketing medium, this is due to the limitations of internet network facilities and mastery of web 2.0 based communication technology.
Trafficking is slavery activity of including in human being commerce, one of the typical modus which during the time trend in Kalbar, that is "order bride". The brokers look for the beautiful women in Singkawang Town, especially amoy-amoy to be married with the foreign citizen men, Taiwan, Hongkong, and Singapore. Amount of informan is five people. Research method used by descriptive qualitative, this method giving description and communications analyse between individual in relation between perpetrator of order bride with the brokers/ middleman. Accumulation data technique used by Observation, Interview, and reference study technique for the perception, obtaining information, and collect the data, adding data, supporting data from other sources. The results of this research indicated that pattern of interpersonal communications in relation of order brige with the brokers/middleman done by approach every order bridge started with the introduction, continued with the dating, dating intensity, and communications of one-way, two-way, feedback, and persuasive. All this represent the important matter in making and looking after good cooperation or relation.
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