This article brings to light the lesser-known case of Gagauzia, an autonomous region in Moldova, to examine how global frameworks of authenticity and heritage are drawn upon and performed in three local ethnically centered initiatives. Drawing on data from twelve months of ethnographic fieldwork carried out between 2015 and 2018, this case study provides insight into the ways that notions of nationhood are constructed and perpetuated, with a focus on the role of a specific segment of society, ethnopolitical entrepreneurs. These are neither fully top-down nor bottom-up actors. Focusing on three Gagauzian “firsts” that claim to represent the “last” of disappearing cultural practices and identities, this article interrogates how the given initiatives fuse heritage and innovation to create metacultural discourses that advance notions of Gagauzian ethnic or national particularism. The article gives food for thought about the salience – or not – of elite actors’ articulations of nation, particularly within post-Soviet societies and underscores the array of social actors involved in any nation-building activity. Further, by highlighting the heterogeneity of intersectional, lived experience and articulations of belonging, the article problematizes group-based analysis and methodological nationalism.
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