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Tropical landscapes are dominated by land‐use systems, but their contribution to the conservation of biodiversity is largely unknown. Since changes in biodiversity in response to human impact are known to differ widely among taxonomic groups and guilds, there is a need for multidisciplinary collaboration of plant, vertebrate, and invertebrate experts. We used inventories of trees, understory plants, birds (subdivided into endemics, insectivores, frugivores/nectar feeders), butterflies (endemics, fruit feeders), and dung beetles in Sulawesi (Indonesia) to characterize a gradient from near‐primary to secondary forests, agroforestry systems, and annual crops. As expected, overall species richness tended to decrease within this gradient of increasing habitat modification, but, in contrast to previous studies, we found the species richness between most taxonomic groups to be significantly correlated (36 out of 38 pairwise comparisons). However, on average only 48% of the variance could be explained (within the five main groups), and only a few taxonomic groups/guilds turned out to be good predictors for others: for example, trees for fruit‐ and nectar‐feeding birds (88% explanation) and fruit‐feeding butterflies (83%), endemic birds for endemic butterflies (72%), and frugivorous/nectar‐feeding birds for fruit‐feeding butterflies (67%). Although biodiversity of land‐use systems showed taxonomic group‐ and guild‐specific differences, most groups were affected in a similar way by habitat modification. Near‐primary forest sites proved to be of principal importance for conservation; however, land‐use systems such as secondary forests (for understory plants, birds, and butterflies) and agroforestry systems (for butterflies) supported relatively high numbers of species and might play a significant role for biodiversity conservation in tropical landscapes.

Local and landscape-scale agricultural intensification is a major driver of global biodiversity loss. Controversially discussed solutions include wildlife-friendly farming or combining high-intensity farming with land-sparing for nature. Here, we integrate biodiversity and crop productivity data for smallholder cacao in Indonesia to exemplify for tropical agroforests that there is little relationship between yield and biodiversity under current management, opening substantial opportunities for wildlife-friendly management. Species richness of trees, fungi, invertebrates, and vertebrates did not decrease with yield. Moderate shade, adequate labor, and input level can be combined with a complex habitat structure to provide high biodiversity as well as high yields. Although livelihood impacts are held up as a major obstacle for wildlife-friendly farming in the tropics, our results suggest that in some situations, agroforests can be designed to optimize both biodiversity and crop production benefits without adding pressure to convert natural habitat to farmland.agroecosystems | ecosystem services | ecology-economy trade-offs | endemic species richness | shade trees

Geometrid moths were collected on Mt. Kinabalu (Sabah, Malaysia) along two habitat gradients, ranging from primary rain forest to cultivated areas. During 135 nights' trapping in 1997, 4585 individuals representing 500 species were attracted by light. Primary forest samples and those from old-grown regenerated forest exhibited high diversity (Fisher's α = 75–128), while agricultural areas as well as most secondary forests had a significantly lower diversity (α = 34–61). One 15-y-old secondary forest with a rich undergrowth vegetation also housed a diverse geometrid community (α = 89). In three paired samples, diversity of geometrid moths in the canopy was equal to or lower than in the understorey. Of six habitat variables tested, only undergrowth plant species diversity emerged as a significant predictor of geometrid diversity. The NESS index, in combination with multi-dimensional scaling, was used to investigate patterns of between-habitat diversity. Of two dimensions extracted, one represented the degree of habitat disturbance, while the other separated the two study areas. Geometrid samples of strongly disturbed habitats did not converge between sites, indicating that apart from the degree of human interference the regional species pool was also important in determining similarity among local communities.

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The success of products such as FarmVille has prompted many firms to engage in viral marketing on Facebook and other social media websites. Yet is the viral marketing approach adopted for games suitable for other, more utilitarian products? This study aims to answer questions that link product characteristics and contexts to viral marketing success: Should primarily utilitarian products rely on the same sharing mechanisms for their viral marketing campaigns as less utilitarian products? If not, why is this the case, and how should viral marketing for primarily utilitarian products differ? This empirical study analyzes the Facebook viral marketing campaigns of 751 products and reveals that the same sharing mechanism that made FarmVille so successful is the worst possible mechanism for promoting primarily utilitarian products. These findings are in line with theory from social psychology: because consumers do not visit Facebook to learn about utilitarian products, they rely on simple cues and heuristics to process viral marketing messages about these products. This study thus contributes to literature on viral marketing in general and sharing mechanisms in particular; it also offers practical, hands-on recommendations to marketing managers in charge of designing viral marketing campaigns for both more and less utilitarian products.

Assessing the overall biological diversity of tropical rain forests is a seemingly insurmountable task for ecologists. Therefore, researchers frequently sample selected taxa that they believe reflect general biodiversity patterns. Usually, these studies focus on the congruence of α diversity (the number of species found per sampling unit) between taxa rather than on β diversity (turnover of species assemblages between sampling units). Such approaches ignore the potential role of habitat heterogeneity that, depending on the taxonomic group considered, can greatly enhance β diversity at local and landscape scales. We compared α and β diversity of four plant groups (trees, lianas, terrestrial herbs, epiphytic liverworts) and eight animal groups (birds, butterflies, lower canopy ants, lower canopy beetles, dung beetles, bees, wasps, and the parasitoids of the latter two) at 15 sites in Sulawesi, Indonesia, that represented natural rain forest and three types of cacao agroforests differing in management intensity. In total, we recorded 863 species. Patterns of species richness per study site varied strongly between taxonomic groups. Only 13-17% of the variance in species richness of one taxonomic group could be predicted from the species richness of another, and on average 12-18% of the variance of β diversity of a given group was predicted by that in other groups, although some taxon pairs had higher values (up to 76% for wasps and their parasitoids). The degree of congruence of patterns of α diversity was not influenced by sampling completeness, whereas the indicator value for β diversity improved when using a similarity index that accounts for incomplete sampling. The indication potential of α diversity for β diversity and vice versa was limited within taxa (7-20%) and virtually nil between them (0-4%). We conclude that different taxa can have largely independent patterns of α diversity and that patterns of β diversity can be more congruent. Thus, conservation plans on a landscape scale need to put more emphasis on the high heterogeneity of agroforests and the overarching role of β diversity shaping overall diversity patterns. Abstract. Assessing the overall biological diversity of tropical rain forests is a seemingly insurmountable task for ecologists. Therefore, researchers frequently sample selected taxa that they believe reflect general biodiversity patterns. Usually, these studies focus on the congruence of a diversity (the number of species found per sampling unit) between taxa rather than on b diversity (turnover of species assemblages between sampling units). Such approaches ignore the potential role of habitat heterogeneity that, depending on the taxonomic group considered, can greatly enhance b diversity at local and landscape scales. We compared a and b diversity of four plant groups (trees, lianas, terrestrial herbs, epiphytic liverworts) and eight animal groups (birds, butterflies, lower canopy ants, lower canopy beetles, dung beetles, bees, wasps, and the parasitoids of the latter two) at 15 ...

Little is known about how tropical land-use systems contribute to the conservation of functionally important insect groups, including dung beetles. In a study at the margin of Lore Lindu National Park (a biodiversity hotspot in Central Sulawesi, Indonesia) dung-beetle communities were sampled in natural forest, young secondary forest, agroforestry systems (cacao plantations with shade trees) and annual cultures (maize fields), each with four replicates (n ¼ 16 sites). At each site we used 10 pitfall traps, baited with cattle dung, along a 100 m transect for six 3-day periods. The number of trapped specimens and species richness at the natural forest sites was higher than in all land-use systems, which did not significantly differ. Each land-use system contained, on average, 75% of the species richness of the natural forest, thereby indicating their importance for conservation. However, a two-dimensional scaling plot based on NESS indices (m ¼ 6) indicated distinct dung beetle communities for both forest types, while agroforestry systems and annual cultures exhibited a pronounced overlap. Mean body size of dung beetles was not significantly influenced by land-use intensity. Five of the six most abundant dung beetle species were recorded in all habitats, whereas the abundance of five other species was significantly related to habitat type. Mean local abundance and number of occupied sites were closely correlated, further indicating little habitat specialisation. The low dung beetle diversity (total of 18 recorded species) may be due to the absence of larger mammals in Sulawesi during historical times, even though Sulawesi is the largest island of Wallacea. In conclusion, the dung beetle fauna of the lower montane forest zone in Central Sulawesi appears to be relatively robust to man-made habitat changes and the majority of species did not exhibit strong habitat preferences.