At the current crossroads at which both the media and journalism find themselves, innovation emerges not as a “nice to have” but as an absolute, urgent, and pressing necessity. In this context, labs are presented as a structured and –in a certain way– privileged space to do so. However, since there are also voices that are critical of these spaces, we ask to what extent they contribute to journalistic innovation and also what future these spaces may have. To find out, we conducted semistructured interviews with a nonprobabilistic sample of 18 experts in this field, because they are both associated with a lab and are qualified experts in journalistic innovation or they are academic researchers. The results show that labs can bring a media outlet both tangible and intangible benefits, ranging from increased audience, audience loyalty, and revenue to increased prestige and reputation. However, today their future is uncertain owing to a variety of factors, including the funding necessary but also the utopian nature of the idea that the DNA of innovation can permeate the entire media outlet when there is no space specifically dedicated to designing, generating, and disseminating it to the newsroom as a whole.
En la actual encrucijada que atraviesan los medios en general y el periodismo en particular, la innovación surge no como un “nice to have” sino como una necesidad urgente y perentoria. En este contexto, los laboratorios de innovación se presentan como un espacio estructurado y en cierto modo privilegiado para hacerlo. Sin embargo, puesto que tanto la literatura académica como la profesional y la revisión de las webs de los distintos labs en Estados Unidos y Europa refleja que su configuración admite muy diversas fórmulas, nos preguntamos cuál hoy es el rasgo central propio de estos espacios en España. En la medida en que quede clara cuál es su razón de ser, será posible definir hasta qué punto su actividad puede (o no) ser asumida por otras instancias. Para averiguarlo, hemos llevado a cabo entrevistas semiestructuradas con una muestra intencional de 18 voces autorizadas en este ámbito. Los resultados reflejan que el rasgo capital de estos espacios es precisamente su propósito innovador. A partir de aquí, se va poniendo el acento en señas de identidad diferentes que, no obstante, resultan complementarias bajo ese denominador común de compartir una misma misión.
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