Penelitian ini bertujuan untuk memahami fenomena dan tren mengonsumsi makanan di luar, dan efek-efek negatif yang didapat dari hal tersebut, serta memahami keuntungan dari kegiatan memasak, dan hubungannya dalam menunjang pola hidup yang sehat. Metode penelitian yang digunakan dalam penelitian ini adalah metode kajian pustaka, dengan mengkaji berbagai jurnal internasional, nasional, dan juga buku mengenai topik terkait. Hasil penelitian menunjukkan bahwa kebiasaan makan di luar memberikan banyak efek negatif terutama untuk kesehatan, dengan minimnya kandungan nutrisi yang dibutuhkan oleh tubuh, dan banyaknya energi dan kandungan sodium, lemak, dan kandungan jahat lainnya. Hal ini dapat diperbaiki dengan menerapkan kebiasaan untuk memasak, karena beberapa hasil analisa yang menunjukkan berbagai macam keuntungan jika melakukan kegiatan memasak. Keuntungan-keuntungan ini menjadi hal yang penting dalam pembentukkan pola hidup yang lebih sehat, dan terbebas dari berbagai macam penyakit kronis yang dapat diderita di kemudian hari. Kata Kunci: Kesehatan, makanan, nutrisi, penyakit, pola hidup sehat
Indonesia mampu mencatat angka pertumbuhan ekonomi yang relatif tinggi dan konsisten meski dunia dilanda krisis keuangan global serta memiliki peningkatan angka konsumsi domestik yang kuat. Pertumbuhan kelas menengahnya membuat Indonesia menjadi salah satu negara berkembang yang menarik perhatian para Investor dan pebisnis, hal tersebut secara tidak langsung menimbulkan persaingan yang makin tajam untuk merebut pasar kelas menengah Indonesia. Oleh karena itu, penelitian ini bertujuan untuk mengetahui faktor terpenting dalam membangun unique selling proposition untuk menjangkau konsumen kelas menengah indonesia. Landasan teori penelitian ini adalah teori Unique selling proposition, postioning, branding, dan kelas menengah Indonesia. Metode penelitian yang akan digunakan adalah metode penelitian triangulasi, yang sering digunakan dalam penelitian sains sosial yang mengacu pada aplikasi dan kombinasi beberapa metode penelitian dalam studi fenomena yang sama, dan melakukan wawancara pada narasumber yang berpengalaman dalam bidang.
This research was conducted in order to know about characteristic and consumer behaviour from the society so it correspond to precious decoration target market. Precious Decoration itself is a party decoration business with custom and personalized design concept, also with affordable price. One of them is called fabricated item. This Research was conducted with the combination between primary and secondary method which is qualitative, quantitative, and literature study approaches. The Qualitative was conducted by direct interviews with expert user, extreme user, and literature study. While quantitative distributed to men and woman with average age between. Through this research, it is expected that Precious Decoration business will had a segmented target market and had a great feedback for the future.
This study aims to determine the role of digital retouching in advertising in improving the brand image and brand attitude of a brand. To find out, research will be conducted based on primary data in the form of interviews with expert users and extreme users. Secondary data retrieval is also held by collecting data from various books, journals and websites that contain advertising theory, the influence of brand image and brand attitude on brands, consumer behavior, marketing communication through visual design and psychology of advertising. The results of the study concluded that digital retouching can increase the brand image and brand attitude of a brand.
Market research on the concept of the Pepakatto handicraft business was conducted with the aim of evaluating and developing the Pepakatto business, namely selling interior products in the form of lamps made from paper layering techniques. The purpose of making this business idea is due to the problem of not being able to sleep with the lights off experienced by not only young children, but also teenagers and adults. The research method used is using qualitative methods, namely interviews, and quantitative methods, namely the distribution of questionnaires. The conclusion of the research results obtained are teenagers and young people or young adults who have just had a family.
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