This study seeks to find an alternative strategy to cope with the impact of COVID-19. Though various measures have been adopted to respond to the threat of the pandemic, the problem remains unchanged. Undoubtedly, COVID-19 is also a crisis of knowledge, so this study explores whether the banking industry in Taiwan can apply knowledge management (KM) and fight the catastrophe of the century successfully and effectively. This study adopts an actual case to analyze the relationship between KM implementation and the banking industry; applies consistent fuzzy preference relations (CFPRs) to evaluate influential criteria including computational simplicity and guarantee the consistency of decision matrices; illustrates a decision-making model with seven criteria; and conducts pairwise comparisons, which are utilized to determine the priority weights of influential criteria amongst the outcome rankings and to formulate accurate KM strategies. The results show that predictions of success probabilities are higher than those of failure probabilities among the seven influential criteria and, in particular, the headquarters system and human resources are the most important priority indicators for implementing KM successfully during the pandemic or post-pandemic. The conclusion suggests significant policy implications for policymakers within other industries or countries in coping with COVID-19.
In the current development of cross-strait relations, Taiwanese college students are undoubtedly the most important ethnic group. In October 2015, at the Fifth Plenary Session of the 18th CPC Central Committee, the CPC proposed to deepen Cross-Strait economic cooperation in a mutually beneficial and win-win way and benefit more ordinary Taiwanese young people as well as the small and medium-sized enterprises. In 2017, Yu Zheng Sheng, chairman of the Mainland Political Consultative Conference, mentioned at the CPPCC National Committee meeting: "we will strengthen exchanges with Taiwan's grassroots people and young generations and build a solid foundation for the peaceful development of Cross-Strait relations". We can see that the fight for the goodwill and recognition of young people toward Mainland will remain the top priority of Mainland China s work on Taiwan. To win the recognition of Taiwanese youth for the Mainland has actually been implemented for years. In the past, Taiwanese students were invited to visit and explore Mainland China in summer and winter vocations, expected to enhance their feelings towards Chinese people and promote their recognition of the Mainland China. With the gradual opening up of Cross-Strait policies and the wide-and-deep exchange of views, the concrete result has become the focus of common concern across the Taiwan Strait. The empirical results from the questionnaire survey in this study explain the specific impact of Cross-Strait exchange on Taiwanese students. In particular, the study has indeed demonstrated its significant impact on many aspects of the college students' career and entrepreneurial awareness and willingness propositions. Contribution/ Originality:The contributions of the study has demonstrated that cross-strait exchanges have significant impact on many aspects of the college students' career and entrepreneurial awareness and willingness toward Mainland China.
This article explores the interactive effect of advertising investment and corporate social responsibility (CSR) on financial performance by selecting 2431 listed companies that participated in the professional evaluation of Hexun.com as the research sample, with a total of 12,471 observed values. The panel regression, analysis and hypotheses tests were conducted to examine the interactive effect of advertising investment and CSR on financial performance. There are four empirical findings. First, an advertising investment plays a significant role in improving corporate financial performance. Second, actively fulfilling CSR can effectively upgrade the financial performance of an enterprise. Third, different functional mechanisms will not change the positive impact of CSR on financial performance. Fourth, the interaction between advertising investment and CSR has a significant positive correction on financial performance. Combining the advertising investment with CSR they have a remarkable complementary effect on financial performance. Based on these findings, this article claims that to maximize the advertising effect, company managers should actively carry out business activities and conduct appropriate advertising investments from the perspective of CSR. In other words, to enhance the return on marketing activities and strengthen the promotion of financial performance by advertising investment, company managers should pay more attention to fulfilling CSR and take advantage of the reputational and social images generated by CSR to bring greater market value and financial growth.
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