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Abstract. Previous personalized DTV recommendation systems focus only on viewers' historical viewing records or demographic data. This study proposes a new recommending mechanism from a user oriented perspective. The recommending mechanism is based on user properties such as Activities, Interests, Moods, Experiences, and Demographic information-AIMED. The AIMED data is fed into a neural network model to predict TV viewers' program preferences. Evaluation results indicate that the AIMED model significantly increases recommendation accuracy and decreases prediction errors compared to the conventional model.