Abstract:With increasing global competition, connections among local culture, global market and innovative products in design strategy have become increasingly close. In the global market -local design era, innovative products are not merely desirable for a company but also mandatory for design strategy. To be successful, innovative products must have a clear and significant difference that is related to market need. Furthermore, local features in consumer perception regarding innovation are also important in product design. The main purpose of this paper is to study factors affecting designers' and consumers' perceptions in innovation; these factors are discussed in order to understand differences between designers' and consumers' perceptions of product innovation. Therefore, this paper proposed an approach using MDS analysis to explore the relationship between local features and global market in design strategy. Through the approach, we have been able to merge local culture, innovative design, and global market into design strategy. Based on the MDPREF solution, the main factors affecting subjects' preference evaluation could be identified as: Localization dimension, Glocalzilation and Globalization.
As the promotion of cultural and creative industries has become a trend in the current economic development strategies of various countries, the global market has gradually moved its focus towards local styles, and creative design applications have become a global competitive advantage of an industry. Therefore, the main purpose of this study is to investigate the effectiveness evaluation index and design strategy on cultural and creative products of consumer cognition and preference. First, we undertook a preliminary survey by means of literature review and opinions from a group of experts, and selected representative product samples and evaluation indices. Afterward, we analyzed the results of the questionnaire survey and found that cultural and creative products have distinct identity for participants. Furthermore, the participants considered that the main attributes affecting the overall presentation of a product, in order of degree of influence were "material, product function, aesthetic image, design quality, appearance style".
In the past, most cultural content was in a passive state of protection. In recent years, with the popularity of digital printing and the emergence of the concept of open-source sharing, it provides a new idea for cultural preservation. Using cultural elements from the Taitung region as a sample, this study established an open-source database, and completed the production of 60 digital models and the archiving of related materials. Based on the concept of open-source sharing, our research hopes that this database can be applied in more places. Through surveys, it could be concluded that, when the models are designed in parts and are easy to print and display, it is more conductive for the models to be used in promotions and applications. It is expected that each township will have its own localized 3D model database. Through the open-source localized digital model’s unrestricted and free features, under the influence of COVID-19, it can also allow people from all over the world who cannot visit these places in person to print the local cultural content remotely, so as to have a three-dimensional under-standing of Taiwanese cultural objects. It is expected that the localized 3D model databases will help promote local cultural improvement and move towards local innovation.
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