Rural tourism resources are the core carriers of rural tourism. It is, therefore, beneficial to further optimize the layout of rural tourism and to explore the spatial differentiation of rural tourism resources and their influencing factors. Taking 4670 rural tourism resources in Guangdong Province in China as the research object, this study explores the spatial distribution patterns of rural tourism resources through the nearest neighbor index, grid dimension analysis, kernel density analysis, and standard deviation ellipse method. Geodetectors are used to identify the influencing factors of the spatial heterogeneity of these resources in Guangdong Province. The findings reveal the following: (1) The distribution of rural tourism resources in Guangdong Province shows a tendency of agglomeration along the Tropic of Cancer, and the spatial distribution is unbalanced. The hot and cold spots show a “northeast-southwest” distribution trend. Furthermore, most of the hotspots form three high-density core areas, the sub-dense stretch zones connect into a w-shaped belt, and the sub-cold areas and sub-hot areas show a large expansion trend, thus forming five radiation areas. (2) The distribution of rural tourism resources in Guangdong Province is affected by multiple factors. In particular, the force of agricultural resource endowment, tourism resource endowment and transportation location are relatively strong, and social economy and tourist source market are the weak factors.

This study aimed to empirically explore the relationship between destination attractiveness and tourists’ environmentally responsible behavior (TERB), as based on self-regulated attitude theory. In this paper, we have divided destination attractiveness into two aspects: the attractiveness of a facility’s services, and that of the sightseeing experience, so as to build a structural equation model with mediation analysis. For our research, we selected Wolong National Nature Reserve in Sichuan as the site of our case study, and we conducted a survey using a questionnaire. We then analyzed the path using a structural equation model. Our results show: (1) two elements of destination attractiveness have significantly positive effects on TERB; and (2) place attachment exerts a mediating effect among the attractiveness of the facility’s services, that of the sightseeing experience, and TERB. Therefore, enhancing destination attractiveness and tourists’ emotional attachments to locations could help to promote the implementation of TERB and the achievement of sustainable tourism development.

Tourism development is an effective way to protect intangible cultural heritage (ICH). Research on the relationship between these two factors and related issues is of great significance to promoting the sustainable development of ICH. Based on literatures collected from the CNKI database (381 articles) and the Web of Science core collection (545 articles), this study used CiteSpace analysis software to analyze the published volume of ICH tourism research and extract hot keywords and hotspot research topics. Results showed that the number of articles published in Chinese and foreign journals had three stages, namely, steady development, rapid growth, and fluctuating decline. Judging from the research keywords, “cultural tourism”, “authenticity”, “sustainable development” and “protection (or conservation)” are common topics at home and abroad, whereas “loyalty”, “motivation” “conservation” and “quality” are the emerging keywords of foreign journals in recent years. In terms of content, research on the relationship between ICH protection and tourism development, research on the development model, and stakeholder research in tourism development are the focus of Chinese academic circles. This study systematically summarizes the ICH tourism research under different cultural backgrounds and proposes suggestions for the future development of ICH tourism in China.

The benefits of wellness tourism have been recently noted by researchers and industry representatives. This study examined the health dimensions of these benefits posited by a large array of interdisciplinary studies from 2002 up to the present. Open coding was used to conduct an inductive evaluation to classify these health benefits. Results showed four main dimensions, namely, physical fitness, psychological fitness, quality of life (QOL), and environmental health; however, these dimensions need further investigation. Physiological health benefits can also be demonstrated through future experiments, which can further focus on empirical research on the psychological benefits and its overall effect on the QOL. This study contributes to the current literature by providing novel theoretical foundations and subsequently aids practitioners to understand customers better and convey their marketing messages to tourists more effectively.