No abstract

Social networks are generally regarded as channels through which parliamentarians establish direct contact with the public. However, do they engage in these activities personally or rather delegate them to their parliamentary assistants? This study examines the intermediary relationship between parliamentarians and the public (henceforth PAs)—seeking to understand their role in contemporary, political communications. While numerous studies have looked at types of parliamentarian contact with the public, PAs have received little scholarly attention. Adopting a comparative perspective, this study will suggest a theoretical model of the MP/PA social media work relationship, creating a new questionnaire for PAs in the US House of Representatives, German Bundestag, and Israeli Knesset, exploring whether level of parliamentarians’ involvement in social networking is influenced by working within different electoral systems: representatives elected directly (the United States), mixed (Germany), and indirectly (Israel). The study investigates the level of parliamentarians’ engagement with social media communication according to a four-category model.

Theoretical research on political communication between MPs and the public has focused on the role, activities, and perceptions of the MPs themselves without noting the existence of an intermediate layer: parliamentary assistants (PAs). This study attempts to investigate how the public perceives, practically and ethically, the (non)involvement of MPs, that is, reliance on PAs for SNSs (social network sites) communication with the public and to fill out the theoretical void in the discourse process. Questionnaires were sent to all 120 members of the 20th Israeli Knesset (MKs), with 44 responding. We examined the extent of their involvement and the MKs’ use patterns of Facebook, creating a model of four MK involvement levels. The idea was to check the extent of PAs’ authoring posts on behalf of MKs, what we call “Postwriting” (= post ghostwriting) in the MK’s name (or giving the impression that the MKs had themselves posted). Then we conducted a public opinion poll ( N = 505) in order to discern what the public thought about the nature of its relationship with MKs on Facebook, compared to the findings that emerged from the model of the MKs’ involvement in actual practice. The two parts of the study also enabled us to investigate the ethical perceptions and implications arising from the study.

Theoretical research on political communication between Members of Parliament (MPs) and the public has focused on the role, activities, and perceptions of the MPs themselves without noting the existence of an intermediate layer: Parliamentary Assistants (PAs). This study examines the presence of PAs in the process of MPs' interactions withthe public, and their PA's role in this process. The study investigates the perception that social media involves direct contact between the public and parliamentarians, raising questions regarding how communication is conducted between these two actors in political representation. The study found that PAs' social media skills and knowledge are hardly considered in the hiring process, although they play a central role in the MPs' social media connection with the public. Subjective variables generate differences in PA level of involvement operating MP social media channels. Based on these findings, a typology of PA involvement in MP social media operation is offered.