Two experiments investigated the effects of verbal aggression, specifically character and competence attacks, on perceptions of political speakers. Verbally aggressive political speakers were perceived as less communicatively appropriate and credible than nonaggressive speakers, and were less likely to win agreement with their messages. Some evidence was found that perceptions were biased in favor of those who share a political party identification with the message recipient, and that more strongly Republican Party–identified participants perceived more verbal aggression in messages with no character and competence attacks and considered verbally aggressive Republicans more tactful.
Two experiments tested whether male and female political speakers in the United States are judged differently when they use verbal attacks. Participants read eight short excerpts of political speeches, half of which contained character and competence attacks (the other half without such attacks), and half of which were attributed to a female speaker (the other half a male speaker), and rated these in terms of agreement with the message, and perceptions of credibility, appropriateness, and aggressiveness. In both experiments, messages containing verbally aggressive attacks resulted in less perceived credibility and appropriateness, and these negative effects were consistent regardless of the speaker’s gender. In Experiment 1, women tended to penalize aggressive speakers more so than did men, suggesting the men are less sensitive to verbal aggression in their evaluations of political speakers. However, women tended to perceive non-aggressive female speakers as more aggressive than male speakers. Most of these interaction effects were not replicated in Experiment 2.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.