Globally the print media has made strides in publishing content that is appealing to readers. The Kenyan mainstream newspapers have established colourful and sensational pullouts to attract youthful audience. Among the most popular free pullout entertainment magazines is the ‘Pulse’ which is accessed by the youth in secondary schools and may have a behavioural impact on them. This paper analysed the frequency of content with elements of negative behaviour published in the Pulse that would likely motivate secondary school students to engage in practices such as sexual activities, alcohol consumption and night partying which may lead to teenage pregnancies, sexually transmitted diseases, school dropouts, prostitution and drug abuse. A sample size of 46 magazines were purposively drawn from a study population of 52 weekly Pulse magazines running from January to December 2018. The revelation that the magazine published a high frequency of content with elements of negative behaviour was of concern due to the likelihood that the youth would engage in risky behaviour if given a chance leading to outcomes detrimental to their health and academic performance. The study will assist education policy makers, the media, and academicians in establishing ethical policies during the development of print media content.
Radio dominates the news media ecosystem in Kenya. However, little is known about the relationship between radio exposure and drivers of electoral participation in Kenya. This research thus examines the correlation between radio exposure and political knowledge and attitudes, and interpersonal political discussions among women voters during the 2013 Kenya general election in Kakamega County. The study adopted a descriptive quantitative correlational research design, collecting data from 372 women voters using a survey interviewer-administered questionnaire. The data was analyzed through bivariate statistics based on Pearson’s product-moment correlation coefficients. Findings reveal a strong and positive correlation between radio exposure and political knowledge as well as election campaign interest. This suggests that radio exposure can contribute to political learning and create voter awareness on political activities and rights that lead to election campaign interest. It was established that there was a low positive link between women voters’ radio exposure and the frequency of face-to-face political discussions. The association between radio exposure and political self-efficacy was found to be strong but negative. This indicates that an increase in the level of radio exposure can lower women voters’ political self-efficacy. We argue that as a result of long political marginalization, women require higher levels of political self-efficacy, which radio exposure might not build over a shorter time during elections. This article explores various implications and recommends to policymakers, political strategists, and journalists to tap into the power of radio in boosting the key drivers of women’s electoral participation.
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