Packaging is a major contributor to the escalating solid waste stream. This paper presents results of a study that attempts to determine variables which can be used to discriminate between groups that are and are not willing to purchase ecologically packaged products. Attitude toward ecologically conscious living, attitude toward litter, locus of control and the perception of pollution as a problem were found to be significant discriminating variables. Implications for marketers and public policymakers are provided, as well as directions for future research.
Marketing control theory serves as the framework for the development and testing of a model that examines factors (code enforcement, ethical discussions, and punishment for ethical violations) involved in the internalization of ethical codes by customer-contact service employees. The authors argue that code internalization and perceived ethical climate serve as social and cultural control mechanisms that enhance the attitudinal responses (role stress, job satisfaction, and commitment to service quality) of service employees. The findings suggest that enforcing ethical codes and discussing ethical issues on the job enhance code internalization, which in turn enhances perceptions of the ethical climate, reduces role conflict, and increases commitment to service quality. Ethical climate increases job satisfaction and indirectly affects commitment to service quality by reducing role conflict. Implications for controlling code internalization and managing the firm’s ethical climate are provided, along with suggested avenues for future research.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.