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W e review and discuss the evolution of interdisciplinary and interorganizational research in operations management and suggest directions for future investigations. The proposed operations management research focus is one that embraces a more holistic view of an "extended enterprise" which involves working with a new business model-the organization as a network. This methodology starts by treating the organization as a system that is enabled by information technology and is characterized by ubiquitous information sharing across traditional enterprise. Proper integration of technology, business processes and people factors needs to be developed to create higher value from networked enterprises. Operations management research future lies in establishing this science from an interdisciplinary perspective. We analyze this perspective in the context of papers published in the first 50 issues of Production and Operations Management and the related literature. The Roles of Marketing and Operations in Productand Service Design. POM has published several papers in the areas of product and service operations design. This set of papers deals with the issues at the interface between marketing and operations. They break new ground and show substantial departure from the conventional wisdom on the value proposition and provide directions to better bridge the two functional areas. We highlight some of these areas. Product Design The Role of Changes in Product Attributes and Costs in New Product Diffusion and Substitution:A Departure from the Marketing Literature. Schmidt and Druehl (2005) develop a model that adds opera- Figure 2Emphasis of OM Research Publications; Past and Suggested Future.

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